Aufsatz(elektronisch)#11. Juni 2004
Bank choice behavior of small and medium‐sized construction firms
In: The journal of business & industrial marketing, Band 19, Heft 4, S. 258-266
ISSN: 2052-1189
A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.