Suchergebnisse

Can the brand be the levers for change? The question thus arises, casually, but it is actually truncated: Change what? The world, societies? That's exactly what it is about today. Yesterday, there was not even a couple of decades, we would not even have thought brands had a clear commercial, utility in our daily by the service they rendered us a place in the business and ultimately in our hearts for those who knew well to go in advertising, make us laugh or make us cry. But a social role, an ability to change the world for the better? The idea we have not touched. Adapted from the source document.