Suchergebnisse

Over the last few decades, stakeholders' growing attention towards social and environmental issues has challenged universities' traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders' engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno's official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll's pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

In recent decades, the multiple pressures determined by the extremely complex context in which organizations have found themselves operating, have imposed incessant changes in management and strategic policies, in order to face and, therefore, identify new solutions to possible problems. The world of production and, in particular, that of fashion is called upon to assume precise moral responsibilities based on socially shared ethical principles, capable of creating, through wise and far-sighted strategies, a sustainable value for all the actors of the 'web of life'. The purpose of this paper is to highlight how the involvement of organizations operating in the fashion industry is necessary to "build" lasting sustainability, as it is capable of integrating growth with competitiveness, environmental protection and social development. This is due to the extraordinary synergies that can arise from the structured adoption of paths marked by sustainability, the inclusion of diversity and the promotion of local development-oriented dynamics. ; Negli ultimi decenni, le molteplici pressioni determinate dal contesto estremamente complesso in cui le organizzazioni si sono trovate ad operare, hanno imposto cambiamenti incessanti nelle politiche gestionali e strategiche, per affrontare e, quindi, individuare nuove soluzioni ai possibili problemi. Il mondo della produzione e, in particolare, quello della moda è chiamato ad assumere precise responsabilità morali basate su principi etici socialmente condivisi, capaci di creare, attraverso strategie sagge e lungimiranti, un valore sostenibile per tutti gli attori del 'web della vita'. Lo scopo di questo contributo è evidenziare come il coinvolgimento delle organizzazioni che operano nel settore della moda sia necessario per 'costruire' una sostenibilità duratura, in quanto capace di integrare la crescita con la competitività, la tutela dell'ambiente e lo sviluppo sociale. Ciò è dovuto alle straordinarie sinergie che possono nascere dall'adozione strutturata di percorsi improntati alla sostenibilità, all'inclusione delle diversità e alla promozione di dinamiche orientate allo sviluppo locale.