Suchergebnisse

1. Corporate strategies of Chinese multinationals / Jin Zhanming -- 2. China's go global policy / Li Zhaoxi -- 3. China's outward foreign direct investment / Li Zhaoxi -- 4. The internationalization process of Chinese multinationals / Kang Rongping -- 5. International marketing strategies of Chinese multinationals: the experience of Bird, Haier, and TCL / Hu Zuohao and Wang Gao -- 6. Technology-based competition and Chinese multinationals / Jean-Paul Larçon and Geneviève Barré -- 7. Innovation & knowledge transfer in Chinese multinationals / Li Donghong -- 8. Corporate culture and organization of Chinese multinationals / Wang Yihua -- 9. Chinese multinationals and global value chains Lenovo / François Duhamel -- 10. Alliances, joint-ventures and Chinese multinationals / Pierre Dussauge.