Suchergebnisse

Most local authorities, government departments and non-departmental public bodies need financial, legal and personnel services, management services, and supplies, architectural, estate management and insurance support. Discusses how these professional support units can be set up in existing local or other public bodies, or in Quangos. (JLN)

An attempt is made to replicate previous correlational strategies referring to the effect of interscholastic sports on students' academic pursuits, along with an assessment of the "participation-aspiration" hypothesis for Ru athletes in the deep South. Data were collected by interview from a sample of 884 white M high school students, seniors. Findings include: (1) educational aspirations of the Ur R's were found to be somewhat higher than Ru R's; & (2) the strength of the relationship between athletic participation & educational aspirations seem to be considerably stronger for the Ru R's. Thus the research indicates that participation in high school athletics has a rather moderate, positive effect on level of educational aspiration. Athletes originating from low SE back grounds, whose parents do not encourage them to continue education beyond high school, & who perform below X in high school, have higher level educational aspirations than similarly classified nonathletes. 4 Tables. R. Lent.

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods.

'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and suggests a brand based on personal interaction as a desirable alternative to "virtual interaction."

Abstract Falk and Zhao (1989) have recently suggested that increased theoretical diversity characterizes the last decade of published research in Rural Sociology. We suggest that this claim is premature, given paradigmatic trends in the larger discipline of sociology. From a reanalysis of data sources and the use of an analytical framework based on the partial paradigm concept, we conclude that rural sociology is attempting to further integrate theory, methodology, and image of the subject matter within a positivistic partial paradigm framework. We further suggest that rural sociologists continue their pursuit of a reflexive understanding of the practice of social science as an integral part of their research agenda.