Suchergebnisse

Well-conceived and effectively managed rural tourism brand in sub-Saharan Africa (SSA) can help build favourable reputation which enhances the confidence of tourists. The purpose of this paper is to formulate brand essence (functional and emotional benefits derivable from a brand) and brand position statement, for SSA's rural tourism development. This study conducted descriptive analysis of brand essence for SSA's rural tourism development. It is exploratory, rather than conclusive in nature. Functional benefits of SSA's rural tourism include her diverse natural and cultural attributes, friendliness of population, climatic conditions, and unique rural landscape. Her emotional benefits include the 'feel-good' factor when tourists are offered the 'rural idyll' experience not found in any other continent or sub-continent, or buy local foods and souvenirs. This positive feeling of visiting SSA's rural areas adds richness and depth to the tourists' experience of being involved with her brand. The knowledge of rural tourism brand essence can help SSA's local communities, local governments and national governments to communicate not just the functional values, but also the emotional values of visiting rural areas to tourists. This will lead to particular relationships between local communities and stakeholders to enact these emotional values or rewards. SSA's rural tourism brand positioning statement could read: "To tourists seeking nostalgic experiences, novelty and escape, rural SSA offers authentic rural landscape, 'rural idyll' experience, and amazing friendly populationsâ€.

This study assessed the tourism entrepreneurial intention of South African youth, and the mental attitude of those who have this intention. It used questionnaire survey to gather data from 207 youth resident in Mtubatuba Local Municipality, KwaZulu-Natal Province of South Africa, to address the study objectives. Data analyses reveal that a significant percentage of the youth have tourism entrepreneurial intention. Those who perceive themselves as entrepreneurial individuals and willing to start tourism businesses in the future exhibit some distinct mindset. This mental attitude depicts these individuals to be innovative, transformational, risk takers, persistence, strong-minded, visionary, optimistic, and goal-getters. The South African Government, through its Department of Labour, need to optimize its strategic and operational plans to support these entrepreneurial youth in acquiring business education and entrepreneurial skills, to empower them realise their dreams of starting and managing their own businesses. This will help curb the high rate of unemployment in South Africa, especially among the youth.

The issue of quality education in Nigeria has come up in a number of studies. In particular, the teacher has been identified as a major resource in achieving the very important objective of quality basic education. This comes against the backdrop that teachers are perceived to be in a better position to influence the performance of learners. However, how can they positively influence student performance if they themselves are not motivated? A total of 547 teachers in 23 schools (pre-nursery to senior high schools) in the Ibadan South-West Local Government Area in Oyo state, Nigeria participated in the study. SPSS software version 22 was used for data analysis. Descriptive analysis (mean and standard deviation) was done at the first stage and factor analysis at the second stage. The Kaiser?s criterion technique was also applied to determine the factors (components) to be retained for the factor analysis. Only factors with an Eigen value of 1.0 or more were retained for analysis. Kolmogorov-Smirnov?s and Shapiro-Wilk?s tests of normality were also used to test if the generated components (factors) are normally distributed, and the p-values of less than 0.001 for all the components indicated no normal distribution. Overall, the results suggest that teachers? pay or salary, growth opportunities and responsibilities attached to work are the top three job characteristics variables that contribute to teacher job satisfaction.

This research sought to ascertain those job characteristics that influence teacher motivation, which may result in improved pass rates for learners in Ibadan South-West Local Government, Nigeria. Descriptive, bivariate, and multivariate statistical analytic methods were employed to determine the relationships between job characteristics and obstacles to teaching and learning, on the one hand; and respondents? profile, on the other. For the purpose of the research, 456 teachers were surveyed with the aid of a structured questionnaire. Relatively young teachers were surveyed (87%), with females dominating the sample. The results suggest that while salary, career opportunities and duties and responsibilities respectively take central stage in motivating the participants, other job characteristics variables (such as supervision/leadership) do not exert the same effect. Furthermore, the results also show that the lack of resources related to learning and research, and the lack of recognition/reward are deemed as the dominant obstacles in meeting teaching and learning goals, while non-transparent culture is viewed as an insignificant obstacle. A major implication of the findings is that to achieve a sustainable improvement in student performance, a systematic improvement in teachers? job related factors would be needed.

This book deliberates on developments related to Knowledge Pathing: Multi-, Inter- and Trans-Disciplining in Social Sciences. The book explores the value of this vexed concept in advancing the course for multi-, inter- and trans-disciplinary perspectives, methodologies, theories and epistemologies of knowledge pathing. The discourse on knowledge pathing remains critical in advancing debates and dialogues in the humanities and social sciences spaces of research and studies. This book makes a significant contribution to the scholarly understanding of indigenous knowledge research by focusing on problematising local indigenous community research from Afro-sensed perspectives. The field of indigenous knowledge research and higher education in Africa is complex. Yet, across the continent, higher education has been the sector to least embrace Indigenous Knowledge Systems (IKS) or regard indigenous science as a legitimate source of inspiration for the development of youth and local communities. Higher education institutions and local indigenous communities should thus generate knowledge and power through research. On the other hand, higher education researchers should use their research processes and skills for cross-beneficiation when engaging local indigenous communities. This book embodies the current discourse on decolonisation and the use of indigenous knowledge in research and is intended for research specialists in the field of indigenous knowledge systems.