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Reading the Popular -- Copyright Page -- Contents -- Acknowledgements -- Why fiske still matters: Henry Jenkins -- Reading fiske and understanding the popular: Kevin Glynn, Jonathan Gray and Pamela Wilson -- Notes on contributors -- Preface -- 1. Understanding Popular Culture -- 2. Shopping for Pleasure -- 3. Reading the Beach -- 4. Video Pleasures -- 5a. Madonna -- 5b. Romantic the Rock -- 6. Everyday Quizzes Evey Life -- 7. News, History, and Undiscplined Events -- 8. Popular News -- 9. Searing Towers -- Bibliography
BOOK COVER -- TITLE -- COPYRIGHT -- CONTENTS -- ACKNOWLEDGEMENTS -- WHY FISKE STILL MATTERS -- JOHN FISKE AND TELEVISION CULTURE -- NOTES ON CONTRIBUTORS -- 1 SOME TELEVISION, SOME TOPICS, AND SOME TERMINOLOGY -- 2 REALISM -- 3 REALISM AND IDEOLOGY -- 4 SUBJECTIVITY AND ADDRESS -- 5 ACTIVE AUDIENCES -- 6 ACTIVATED TEXTS -- 7 INTERTEXTUALITY -- 8 NARRATIVE -- 9 CHARACTER READING -- 10 GENDERED TELEVISION: FEMININITY -- 11 GENDERED TELEVISION: MASCULINITY -- 12 PLEASURE AND PLAY -- 13 CARNIVAL AND STYLE -- 14 QUIZZICAL PLEASURES -- 15 NEWS READINGS, NEWS READERS -- 16 CONCLUSION: THE POPULAR ECONOMY -- REFERENCES -- NAME INDEX -- SUBJECT INDEX