The Colbert Bump in Campaign Donations: More Truthful than Truthy
In: PS: political science & politics, Band 41, Heft 3, S. 533-539
Stephen Colbert hosts a comedy television program called The Colbert
Report (the t at the end is silent—both of them!) in which he
parodies personality-based news shows like The O'Reilly Factor that have
become popular during the last 10 years. In an effort to make fun of these (usually
conservative) personalities who engage in non-stop self-promotion, Colbert frequently trades
outlandish claims for laughs. Among these is the claim that anyone who comes on the
Report receives the "Colbert bump," immediately vaulting the guest to
stardom, fame, and fortune. Like Midas turning everything he touches to gold, Stephen
Colbert can turn losers into winners, just by interviewing them on his show (but, ahem, he
would never actually interview a loser now would he?).