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Introduction -- The model worker: origins -- The model worker in action: propaganda campaigns, 1949-1957 -- The model worker in crisis: propaganda campaigns, 1957-1964 -- Constructing the model worker in post-1949 Chinese cinema -- A multimedia campaign, post-1949 poster propaganda and the model worker.

published_or_final_version ; Comparative Asian Studies ; Master ; Master of Arts

"Being an extension of remarks of Hon. Royal S. Copeland, of New York, in the Senate of the United States, April 24, 1935. Reprinted from the Congressional record. Not printed at government expense." ; Mode of access: Internet.

"Usage of the political keyword "propaganda" by the Chinese Communist Party has changed and expanded over time. These changes have been masked by strong continuities spanning periods in the history of the People's Republic of China from the Mao Zedong Era (1949-1976) to the New Era of Xi Jinping (2012-present). Redefining Propaganda in Modern China builds on the work of earlier scholars to revisit the central issue of how propaganda was understood within the Communist Party system. What did propaganda mean across successive eras? What were its institutions and functions? What were its main techniques and themes? What can we learn about popular consciousness as a result? In answering these questions, the contributors to this volume draw on a range of historical, cultural studies, propaganda studies, and comparative politics approaches. Their work captures the sweep of propaganda - its appearance in everyday life as well as during extraordinary moments of mobilization (and demobilization) - and its systematic continuities and discontinuities from the perspective of policymakers, bureaucratic functionaries, and artists. More localized and granular case studies are balanced against deep readings and cross-cutting interpretive essays which place the history of the People's Republic of China within broader temporal and comparative frames. Addressing a vital aspect of Chinese Communist Party authority, this book is meant to provide a timely and comprehensive update on what propaganda has meant ideologically, operationally, aesthetically, and in terms of social experience"--

Letter from James Aloysius Farley to William Wallace Farley, July 14, 1948