Search results

Gender Differences in the Perception of Selected Aspects of Social Media as Part of Ecommerce Activities during a Pandemic

In: Nastišin, Ľ; Fedorko, R; Bačík, R. (2021). Gender Differences in the Perception of Selected Aspects of Social Media as Part of Ecommerce Activities during a Pandemic, J. Mgt. Mkt. Review, 6(4) 245 – 252.https://doi.org/10.35609/jmmr.2021.6.4(5)

Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences

In: Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2

Differences in financial performance between various categories of hotels in the Visegrad Group countries

In: Journal of international studies, Volume 13, Issue 2, p. 279-290

ISSN: 2306-3483

Ropo and Reverse Ropo Effect in Gender-Generation Characteristics

In: Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3)

Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers

In: Reference to this paper should be made as follows: Fedorko, R; Škerháková, V; Bačík, R; Taha, V.A; Tirpák, D. (2022). Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers, J. Bus. Econ. Review, 6(4), 40–50. https://doi.org/10.35609/jber