Suchergebnisse

Las redes sociales contribuyen a enriquecer el consumo de contenidos televisivos mediante la participación. Los canales temáticos infantiles y juveniles también han ampliado su presencia en Internet creando un perfil en la red social líder en España. En este artículo se estudian los perfiles de Boing, Disney Channel y Neox en Facebook. Empleando una metodología cuantitativa-cualitativa se recoge el grado de interacción de las cadenas y la popularidad, participación y viralidad de sus mensajes, diferenciando entre el target infantil y el juvenil. Los resultados muestran que las cadenas emplean Facebook principalmente como vehículo promocional y que generan poco engagement.

Chapter 1: Children's Advertising Literacy in the Current Digital Landscape -- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors -- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content -- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review -- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment -- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy -- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions -- Chapter 8: The ethical and moral dimension of advertising literacy -- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation -- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks -- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.

Introducción: la investigación sobre cómo las y los menores (de aquí en adelante, los menores) procesan la publicidad es todavía incipiente. Este artículo realiza una revisión sobre la literatura académica publicada sobre alfabetización publicitaria y menores. Se persigue ofrecer una visión actualizada sobre cómo se ha estudiado esta temática en la última década, término empleado para referirse a las habilidades y capacidades del menor para hacer frente a la publicidad. Metodología: se han analizado 105 artículos indexados en las bases de datos Web of Science (WOS) y Scopus entre los años 2010-2022. Resultados: solo tres autores-as han publicado más de una decena de trabajos sobre esta temática; concentrando la producción científica dos universidades europeas (una belga y otra holandesa). El año en el que se han publicado más trabajos fue 2020 y las principales revistas que han recogido estos trabajos pertenecen al ámbito de la comunicación, el marketing y la psicología. La principal herramienta para abordar esta pesquisa fue la encuesta. Discusión: la revisión arrojó seis líneas de investigación: programas de alfabetización publicitaria y menores ante nuevos formatos; influencia de la publicidad de alimentos; marketing de influencia e influencers; decisiones de compra; identificación de la publicidad y privacidad. Conclusiones: el artículo aporta propuestas para abordar futuras investigaciones en materia de alfabetización publicitaria y menores.

This article studies the instrumental development of transparency in the Spanish municipalities' websites between 2011-2017, under two different regulations on transparency and good governance. The research method consists of the study of 41 indicators, later expanded to 52 to adjust it to the reform of the legislation on transparency and access to public information, approved in 2013. The general objective is the investigation of the resources, the traits and the practices of public communication that the municipalities carry out through the web. The particular goal is the identification of these resources on the websites, as well as the possible structural and message deficiencies. The indicators are published and updated in successive waves into the Map Infoparticip@ platform (http://www.mapainfoparticipa.com). The research work has a universe of 2,930 municipalities, although the sample used for this article is reduced to 400 cities that have more than 20,001 registered inhabitants. This sample allows a qualitative analysis that include what variations have been observed, what type of treatment is offered or what citizen services have appeared in the period. The result of this paper announces that the regulation on transparency, access to public information and good governance does not ensure better results in the publication of information on municipal websites. The indicators analyzed offer worse results, regardless the size of the municipality or the change in ownership and political orientation of the mayor's office
It advocates, on the other hand, for a culture of broader transparency that involves civil society and encourages citizen participation. The legal approach to transparency issues reduces its positive effect on the public management of municipalities.

The Transparency and Accountability Learning of the Spanish Municipalities This article studies the instrumental development of transparency in the Spanish municipalities' websites between 2011-2017, under two different regulations on transparency and good governance. The research method consists of the study of 41 indicators, later expanded to 52 to adjust it to the reform of the legislation on transparency and access to public information, approved in 2013. The general objective is the investigation of the resources, the traits and the practices of public communication that the municipalities carry out through the web. The particular goal is the identification of these resources on the websites, as well as the possible structural and message deficiencies. The indicators are published and updated in successive waves into the Map Infoparticip@ platform (http://www.mapainfoparticipa.com). The research work has a universe of 2,930 municipalities, although the sample used for this article is reduced to 400 cities that have more than 20,001 registered inhabitants. This sample allows a qualitative analysis that include what variations have been observed, what type of treatment is offered or what citizen services have appeared in the period. The result of this paper announces that the regulation on transparency, access to public information and good governance does not ensure better results in the publication of information on municipal websites. The indicators analyzed offer worse results, regardless the size of the municipality or the change in ownership and political orientation of the mayor's office It advocates, on the other hand, for a culture of broader transparency that involves civil society and encourages citizen participation. The legal approach to transparency issues reduces its positive effect on the public management of municipalities. ; El aprendizaje de la transparencia y la rendición de cuentas de los ayuntamientos españoles Este artículo estudia el desarrollo instrumental de la transparencia de las ...