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The following texts deals with the definition of communication processes carried out by public institutions. The purpose is to elaborate a study which spans the different types of communication used in public institutions. In fact, political discourses often tend to propaganda & public relations instead of strictly providing the citizen with information. Thus, the link between the three basic types of communication, ie., information, propaganda & advertising, merge into a discipline such as public relations, especially in terms of employed techniques & public relation strategies referred to the field of political communication. Adapted from the source document.

The following is a reflection on Spanish undergraduate studies that combine the concepts of marketing and public relations.
Sharing origins and often functions and specialists, both concepts have run parallel paths that have merged on multiple occasions. This evolution has been studied from different points of view. Initially, marketing experts included PR techniques as an additional tool to grant it a greater specific instrumental relevance over time. On the other hand, PR scholars have tried to dissociate themselves from marketing in order acquire an independent position within the field of communication.
In Spain, these conceptual differences are currently blurred due to the creation of new university degrees and double degrees combining both disciplines. This trend is evidenced within the Spanish university market which, throughout this article, will be compared to other markets, namely the American and the British ones, as a scientific reference for both concepts, and to the Portuguese one, given its geographical proximity.
We will reflect on the reasons that have led the Spanish university market to combine both concepts and to offer official studies that include them in their nomenclature, far from the historical tradition in this country, where studies in public relations have been related to the field of communication, while those in marketing have been related to the field of economics.
The identification of this trend in the job market of organisational communication professionals poses new challenges to training institutions, especially to universities.