Suchergebnisse

UIDB/00183/2020 UIDP/00183/2020 UIDB/05021/2020 UIDP/05021/2020 ; Festival Politica is an annual event that started in Lisbon in 2017, and over the years expanded to Braga and Evora, Portugal. Over the years it changed focus from Abstention from Vote, through Human Rights, Europe, and Ecological Sustainability to Frontiers – topics crucial for debate and action throughout our shared global society. But how does one get interested and involved when the overall sentiment is more and more apolitical each year, with alarming numbers among the younger generations – according to the International Institute for Democracy and Electoral Assistance voter turnout has been declining globally for the last thirty years? As a response to these circumstances, Festival Politica decided to promote greater political and social awareness among Portuguese citizens through debates, films, exhibitions, workshops, concerts and activities for children establishing itself as a "showcase and laboratory of the power of citizenship" (https://festivalpolitica.pt/quem-somos/). This article intends to reflect upon the articulation of the concepts of activism and citizenship (Harrebye, 2016; Tascon and Wils, 2016) with the visual arts, especially in cinema and advertising videos. The case study focuses on A Troca, the advertisement video produced by FCB Lisbon Advertising Agency for the last Festival's edition in 2021 (https://youtu.be/Ozkge3fzWo) and on the winning film of the Festival, Chelas Nha Kau produced by Bataclan 1950 collective and Bagabaga Studios. A semiotic analysis (Kress and van Leeuwen, 2006; Saborit, 2012) and content analysis served as the core of the case study, complemented with an interview with Rui Marques, the organizer of the event. ; publishersversion ; published

UIDB/00183/2020 UIDP/00183/2020 ; Festival Politica is an annual event that started in Lisbon in 2017, and over the years expanded to Braga and Evora, Portugal. Over the years it changed focus from Abstention from Vote, through Human Rights, Europe, and Ecological Sustainability to Frontiers – topics crucial for debate and action throughout our shared global society. But how does one get interested and involved when the overall sentiment is more and more apolitical each year, with alarming numbers among the younger generations – according to the International Institute for Democracy and Electoral Assistance voter turnout has been declining globally for the last thirty years. As a response to these circumstances, Festival Politica decided to promote greater political and social awareness among Portuguese citizens through debates, films, exhibitions, workshops, concerts and activities for children establishing itself as a "showcase and laboratory of the power of citizenship" (https://festivalpolitica.pt/quem-somos/). This article intends to reflect upon the articulation of the concepts of activism and citizenship (Harrebye, 2016; Tascon and Wils, 2016) with the visual arts, especially in cinema and advertising videos. The case study focuses on A Troca, the advertisement video produced by FCB Lisbon Advertising Agency for the last Festival's edition in 2021 (https://youtu.be/Ozkge3fzWo) and on the winning film of the Festival, Chelas Nha Kau produced by Bataclan 1950 collective and Bagabaga Studios. A semiotic analysis (Kress and van Leeuwen, 2006; Saborit, 2012) and content analysis served as the core of the case study, complemented with an interview with Rui Marques, the organizer of the event. ; publishersversion ; published

Introducción: Las personas con discapacidad han sufrido históricamente el estereotipo de no cumplir con la estética dominante en términos de belleza física. El auge del movimiento de positividad corporal en redes sociales ha permitido que los deportistas con discapacidad promuevan una auto-representación basada en la discapacidad visible. Metodología: El objetivo de esta investigación es determinar la percepción cognitiva de 120 jóvenes universitarios españoles y portugueses sobre la imagen que muestran los deportistas con discapacidad física en Instagram. Se emplean dos técnicas de Neurocomunicación: el eye tracking y la respuesta galvánica de la piel (GSR). Resultados: Los deportistas captaron globalmente una mayor atención sobre los rasgos que muestran explícitamente su discapacidad con respecto a las personas con discapacidad no deportistas, quienes se auto-representaron en Instagram desde el enfoque de la belleza y la moda. Los datos de intensidad emocional corroboraron los de la atención. Discusión: Parece que los elementos explícitos de la discapacidad del deportista continúan captando la atención desde la perspectiva estereotipada de los cuerpos de los atletas. Los resultados en cuanto al enfoque de la belleza y la moda pueden contribuir a reducir el estigma de la identidad social percibido por los públicos sin discapacidad. Conclusiones: Estos resultados podrían implicar que la auto-representación basada en la belleza y moda en redes sociales capte más la atención de la audiencia al presentarse como personas con atractivo antes que como personas con discapacidad, aun cuando se muestren explícitamente esos rasgos de la discapacidad en todos los casos.

UIDB/05021/2020 UIDP/05021/2020 ; En los últimos años, se han producido significativos avances para mejorar la inclusión social de las personas con discapacidad. Al respecto, la legislación europea ha establecido un marco normativo que compromete a las empresas en materia de diversidad e inclusión. Aunque el compromiso empresarial resulta clave para lograr la integración de este grupo social, es todavía limitado. El propósito de esta investigación es determinar la importancia que tiene la discapacidad en informes anuales no financieros, tomando como muestra las empresas de mayor capitalización bursátil por sectores del IBEX35 y el PSI20. Para ello, se realiza un análisis de contenido con Atlas.ti, identificando cada iniciativa y su correspondencia con otros aspectos vinculados a la Responsabilidad Social Corporativa (RSC). Los resultados revelan un peso relativamente bajo de la discapacidad en estas memorias por la complejidad de estos documentos, reconociendo un mayor interés de las empresas del IBEX35 que de las del PSI20 por la inclusión y la diversidad. Los datos muestran un compromiso de las empresas ibéricas por la accesibilidad y la formación para lograr la inclusión laboral de las personas con discapacidad, pero también indican que sus actuaciones suelen responder al cumplimiento de las normativas y no a una voluntad verdaderamente comprometida con la sociedad. In recent years, significant progress has been made to improve the social inclusion of people with disabilities. In this respect, European legislation has established a regulatory framework that commits companies to diversity and inclusion. However, business commitment is still limited and is key to achieving the integration of this social group. The purpose of this research is to determine the importance of disability in non-financial annual reports, taking as a sample the companies with the largest market capitalisation by sector of the IBEX35 and the PSI20. To this end, a content analysis is carried out with ATLAS.ti, identifying each ...

UIDB/05021/2020 UIDP/05021/2020 UIDB/00736/2020 ; A Web 2.0 oferece aos utilizadores a inédita possibilidade de integrarem um fluxo ininterrupto de comunicação global, que abrange cada vez mais pessoas nas suas malhas e pontos de conexão (Ferreira, 2006). Os utilizadores/consumidores encontram, aqui, um espaço regido por uma lógica de conectividade, abertura, conversação e participação. Estas dimensões são exponencialmente sublimadas pela crescente omnipresença das redes sociais, cuja arquitetura interativa e colaborativa tem vindo a deslocar o poder para as comunidades de utilizadores (Mollen e Wilson, 2010). Deste renovado contexto comunicacional emergem, naturalmente, diversos desafios para as organizações, convertidas em marcas cujo valor depende dos rankings que mensuram a sua reputação junto dos públicos, que se tornaram ávidos consumidores e produtores de informação (Kotler et al, 2017: 37). Deste modo, o processo de empoderamento dos stakeholders, e a consequente perda de controlo das empresas sobre a difusão e circulação da informação a elas referente, reforçou a imprescindibilidade da construção e manutenção de estreitas relações com os seus públicos, em que fique patente a preocupação com as suas opiniões, necessidades e preocupações (Antunes e Rita, 2008). Denota-se, portanto, uma exigência crescente por parte das comunidades em relação ao contributo percebido das empresas para o desenvolvimento sustentado e sustentável da sociedade, "diante do agravamento de uma vasta gama de problemas económicos, sociais e ambientais em escala mundial, e da incapacidade dos governos para solucioná-los" (Serpa e Fourneau, 2007: 97). Posto isto, manifesta-se imperioso que as organizações assumam uma conduta pautada pela ética e transparência, que lhes permitirá granjear a confiança e o apoio dos clientes num horizonte de longo prazo (Pérez e Bosque, 2015). As políticas de Responsabilidade Social Corporativa (RSC) podem assumir-se, então, como relevantes impulsionadoras da almejada lealdade do consumidor à marca e da sua ulterior advocacia no contexto online. Web 2.0 offers users the unprecedented possibility of taking part in an uninterrupted flow of global communication that encompasses a grow-ing number of people within its network and connection points (Ferreira, 2002). Users/consumers find here a space governed by a logic of connec-tivity, openness, conversation, and participation. These dimensions are ex-ponentially enhanced by the growing ubiquity of social networks, whose interactive and collaborative architecture has shifted power to user com-munities (Mollen & Wilson, 2010). This renewed communicational context creates several challenges for organizations, converted into brands whose value depends on the rankings that measure their reputation with the pub-lic, who have become avid consumers and producers of information (Kotler et al., 2017). Thus, the process of stakeholder empowerment and the con-sequent loss of control by companies over the dissemination and circula-tion of information that concerns them have reinforced the vital need for companies to build and maintain close relationships with their audienc-es, in which concern for the opinions, needs, and concerns of the latter is clear (Antunes & Rita, 2008). Therefore, communities are increasingly demanding of the perceived contribution of business to the sustained and sustainable development of society, "in the face of the worsening of a wide range of economic, social and environmental problems on a global scale, and the governments' inability to address them" (Serpa & Fourneau, 2007, p. 97). That said, it is imperative for organizations to adopt an ethical and transparent conduct, which will enable them to gain customer confidence and support over the longer term (Pérez & Bosque, 2015). Corporate social responsibility (CSR) policies can be seen, then, as important drivers of the desired consumer loyalty to brand and further online advocacy. ; publishersversion ; published

O texto apresenta os procedimento técnicos e metodológicos adotados na elaboração do mapa geomorfológico da regiao do triângulo mineiro............