Resumo:Frente a um mundo cada vez mais mediado nas suas relações de consumo e convivência em sociedade,
este artigo busca verificar as alterações históricas do consumo do álcool e o quanto elas sofreram
alterações com as novas formas de regulamentação da sociedade. Bem como, a responsabilidade da
mídia, marcas e órgãos reguladores frente a esta manifestação social.
RESUMO: As marcas e empresas de todos os segmentos da sociedade estão agora imersos também nas redes sociais
e desta presença nasce um novo diálogo entre elas e seus consumidores. O que realmente desejam
as marcas/empresas nas mensagens que pronunciam regularmente em suas páginas oficiais de relacionamento?
Este trabalho busca analisar como uma grande empresa de varejo como o Magazine Luiza consegue
estabelecer um contato profícuo com seus clientes/target. E quais as suas estratégias narrativas
e discursivas no âmbito da persuasão e participação neste novo canal de relacionamento e também de
vendas.
This introductory chapter to the Handbook of Maritime Security frames the approach taken by its editors towards its compilation. The introduction demonstrates the various theoretical perspectives and the emerging norms and practices that comprise maritime security. It argues that maritime security has come of age, it has outgrown its origins in national security. Embedded within the politics of everyday survival, maritime security remains a project of good order at sea. The sort of order and the means of attaining it have increasingly become open to contestation. The introduction visits individual chapters in the Handbook and contextualises the contribution each is making.
Aims Indicators of pending state-shifts carry value for policy makers. Predator–prey relations reflect key ecological processes that shape ecosystems. Variance in predator–prey relations may serve as a key indicator of future state-shifts.
Methods Lion (Panthera leo) diet in the Kruger National Park was evaluated as such an indicator. Over the three-decade time span reviewed, variance in diet in relation to rainfall, prey abundance, management strategies and disease emergence were reviewed.
Key results Rainfall patterns, both seasonal and cyclical, were identified as key drivers of predator–prey selection. However, the intensity of management in the form of artificial waterpoints overrode and confounded natural process. The results suggest that savanna systems are stable and punctuated by climatic events in the form of extreme above-average rainfall that temporarily destabilises the system. However, droughts are a cyclical part of the savanna system.
Conclusion Lion prey selection did fluctuate with changing environmental conditions. Abrupt state shifts did occur; however, the ecosystem returned to a stable state.
Implications State shifts in ecosystems pose key challenges to conservation managers. State shifts appear to be primarily associated with management interventions and environmental factors.
The sintering process involves a large number of parameters, more than 500, each of which exerts a greater or lesser influence and needs to be controlled, within the possible limits, in order to optimise productivity, process stability, and standardise the composition and quality of the sinter produced. To comply with environmental legislation, a pollution control system must monitor the particle matter and gases generated and emitted into the atmosphere by the sinter plant. Automation and control systems are vital tools to assist plant operators in the monitoring of each stage of the sinter production process. ; Peer Reviewed
Governmental programmes should be developed to collect and analyse data on healthcare associated infections (HAIs). This study describes the healthcare setting and both the implementation and preliminary results of the Programme for Surveillance of Healthcare Associated Infections in the State of São Paulo (PSHAISP), Brazil, from 2004 to 2006. Characterisation of the healthcare settings was carried out using a national database. The PSHAISP was implemented using components for acute care hospitals (ACH) or long term care facilities (LTCF). The components for surveillance in ACHs were surgical unit, intensive care unit and high risk nursery. The infections included in the surveillance were surgical site infection in clean surgery, pneumonia, urinary tract infection and device-associated bloodstream infections. Regarding the LTCF component, pneumonia, scabies and gastroenteritis in all inpatients were reported. In the first year of the programme there were 457 participating healthcare settings, representing 51.1% of the hospitals registered in the national database. Data obtained in this study are the initial results and have already been used for education in both surveillance and the prevention of HAI. The results of the PSHAISP show that it is feasible to collect data from a large number of hospitals. This will assist the State of São Paulo in assessing the impact of interventions and in resource allocation. (C) 2010 The Hospital Infection Society. Published by Elsevier Ltd. All rights reserved.
Applications of coloured thin films can be found on the production of high-quality consumer products, such as eyeglass frames, wristwatch casings and wristbands. These components should possess scratch and corrosion resistant surfaces through the desired lifetime. Recently, metal oxynitrides, MeNxOy (Me = early transition metal) were proposed for decorative applications. In these materials, variations on the amount of oxygen allow the film properties to be tailored, originating a wide range of colours. Additionally, these materials should also fulfil the wear and corrosion requirements above referred. In the present work the corrosion behaviour of single layered zirconium oxynitride, ZrNxOy films, immersed in artificial sweat solutions, is described. Films were produced by rf reactive magnetron sputtering at a constant substrate temperature of 300 ºC, from a pure Zr target. The main processing variable was the flow rate of reactive. The corrosion resistance was evaluated by potentiodynamic polarisation tests and Electrochemical Impedance Spectroscopy (EIS) at different immersion times, at room temperature. The corrosion resistance of the films is strongly affected by the O/N ratio. A slight tendency to improving the corrosion resistance of the films was found with the increasing in the atomic fraction of oxygen. Nevertheless, pitting was found in all samples. However, the amount of pits seems to be strongly dependent not only on the composition of the film, but also on the processing-induced defects distribution. ; European Union, FCT- Portugal and European community ...
Tropical forests hold 30% of Earth's terrestrial carbon and at least 60% of its terrestrial biodiversity, but forest loss and degradation are jeopardizing these ecosystems. Although the regrowth of secondary forests has the potential to offset some of the losses of carbon and biodiversity, it remains unclear if secondary regeneration will be affected by climate changes such as higher temperatures and more frequent extreme droughts. We used a data set of 10 repeated forest inventories spanning two decades (1999–2017) to investigate carbon and tree species recovery and how climate and landscape context influence carbon dynamics in an older secondary forest located in one of the oldest post‐Columbian agricultural frontiers in the Brazilian Amazon. Carbon accumulation averaged 1.08 Mg·ha−1·yr−1, and species richness was effectively constant over the studied period. Moreover, we provide evidence that secondary forests are vulnerable to drought stress: Carbon balance and growth rates were lower in drier periods. This contrasts with drought responses in primary forests, where changes in carbon dynamics are driven by increased stem mortality. These results highlight an important climate change–vegetation feedback, whereby the increasing dry‐season lengths being observed across parts of Amazonia may reduce the effectiveness of secondary forests in sequestering carbon and mitigating climate change. In addition, the current rate of forest regrowth in this region was low compared with previous pan‐tropical and Amazonian assessments—our secondary forests reached just 41.1% of the average carbon and 56% of the tree diversity in the nearest primary forests—suggesting that these areas are unlikely to return to their original levels on politically meaningful time scales.
The European Red List is a review of the conservation status of European species according to IUCN regional Red Listing guidelines. It identifies those species that are threatened with extinction at the regional level, so that appropriate conservation action can be taken to improve their status. This Red List publication summarises results for all hitherto described native European Orthoptera species (grasshoppers, crickets and bush-crickets). All Orthoptera species (grasshoppers, crickets and bushcrickets) native to or naturalised in Europe before AD 1500 (a total of 1,082 species), have been assessed in this Red List. The geographical scope is continent-wide, extending from Iceland in the west to the Urals in the east, and from Franz Josef Land in the north to the Canary Islands in the south. The Caucasus region is not included. Red List assessments were made at two regional levels: for geographical Europe, and for the 28 Member States of the European Union in 2016. The status of all species was assessed using the IUCN Red List Categories and Criteria (IUCN 2012a), which is the world's most widely accepted system for measuring extinction risk. All assessments followed the Guidelines for Application of IUCN Red List Criteria at Regional and National Levels (IUCN 2012b). The assessments were compiled based on the data and knowledge from a network of leading European experts on Orthoptera. The assessments were then completed and reviewed at six workshops held in Italy, Greece, France, Bulgaria, Spain and Germany as well as through email correspondence with relevant experts. More than 145 experts participated in the assessment and review process for European Orthoptera species. Assessments are available on the European Red List website and data portal: http://ec.europa.eu/environment/nature/ conservation/species/redlist and http://www.iucnredlist. org/initiatives/europe. Overall, 25.7% and 28% of Orthoptera species are assessed as threatened at the European and EU 28 levels, respectively. However, the exact proportion of threatened species is uncertain, as there are 107 (10%) Data Deficient (DD) species in Europe and 84 DD species (8.5%) in the EU 28. Estimating that a similar relative proportion of the DD assessments are likely to be threatened (IUCN 2011), the best estimate of the threatened share of Orthoptera species is thus 28.5% in Europe and 30.6% in the EU 28. Further research on DD species to clarify their status is therefore critical. A further 13.9% (149 species) and 13% (128 species) are considered Near Threatened in Europe and in the EU 28, respectively. By comparison, the best estimate of threatened species of those other groups that have been assessed comprehensively in Europe is 58% of freshwater molluscs, 40% of freshwater fishes, 23% of amphibians, 20% of reptiles, 17% of mammals, 16% of dragonflies, 13% of birds, 9% of butterflies and bees, 8% of aquatic plants and marine fishes and 2% of medicinal plants (IUCN 2015). Additional European Red Lists assessing a selection of species showed that 22% of terrestrial molluscs, 16% of crop wild relatives and 15% of saproxylic beetles are also threatened (IUCN 2015). No other groups have yet been assessed at the European level. Looking at the population trends of European Orthoptera species, 30.2% (325 species) have declining populations, 7.6% (82 species) are believed to be more or less stable and 3.2% (34 species) are increasing. However, the population trends for the majority of species (59%, 634 species) remain unknown. Out of the 739 species that are endemic to Europe (i.e., they are found nowhere else in the world), 231 (31.3%) are threatened, highlighting the responsibility that European countries have to protect the global populations of these species. Overall, the European areas with the highest diversity of species are found in southern Europe, especially in the Mediterranean region and the Balkans. Hotspots of endemic species are found in the Iberian, the Italian and the Balkan Peninsulas, and in some large mountain areas (the Alps, Pyrenees, Carpathians and Appenines). The greatest concentration of threatened species is found along some Mediterranean coasts and Mediterranean mountain blocks. Finally, the number of Data Deficient species reflects the general distribution of Orthoptera species, being highest in the Mediterranean and the Lower Volga region in southern European Russia. The main threat to European Orthoptera is the loss, degradation and fragmentation of their habitats as a consequence of agricultural land use intensification. This includes direct destruction by transformation of permanent grassland or shrubland habitats into cropland, degradation of habitat quality caused by overgrazing, abandonment, use of fertilisers or heavy machinery and direct mortality from frequent mowing or the use of pesticides. Other important threats to Orthoptera are the increasing frequency of wildfires, touristic development and urbanisation, climate change, afforestation and intensive forest management, drainage and river regulations, recreational activities, deforestation, limestone quarrying and sand excavations and invasive species.Orthoptera are a diverse group of insects with more than 1,000 species known to occur in Europe and play important roles in the ecosystem such as being part of the food chain and prey to many vertebrate species. They are also good indicators of land use intensity, which makes them one of the most important invertebrate groups for environmental monitoring and assessment. Conservation strategies for the European Orthoptera species with the highest extinction risk should be developed and implemented. The European Red List should be used to inform nature and biodiversity policies to improve the status of threatened species. The Common Agricultural Policy (CAP) should be enhanced by promoting traditional low-intensity agricultural land use systems, particularly pastoralism in Europe, and committing to a long-term reduction in the use of pesticides and fertilisers, encouraging the uptake of alternative pest management. Orthoptera species should be made a standard group for inclusion in Environmental Impact Assessments to avoid negative impacts of new development projects on threatened species.Degraded habitats of threatened Orthoptera species throughout Europe should be restored and guidelines for the optimal management of Orthoptera habitats should be developed. The protection of Orthoptera habitats throughout Europe should be improved, so that each threatened and endemic European species is present in at least one protected area with an adequate adaptive management scheme and monitoring for threatened Orthoptera species. Orthoptera inventories in protected areas should be made mandatory to identify priority species for the respective area and develop strategies for their protection. A pan-European monitoring programme for Orthoptera species should be developed, by merging all existing recording schemes. Specific research on those species that have not been recently recorded in Europe to clarify if they may be Extinct or Regionally Extinct, or have been assessed as Data Deficient should be conducted and funding mechanisms should be put in place to support this research. The effects of the lesser understood threats (e.g., wildfires, pesticides, climate change) on Orthoptera should be studied. The European Red List of Grasshoppers, Crickets and Bush-crickets should be revised at regular intervals of ten years, and whenever new data becomes available.
