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"For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy."--EBSCOhost viewed June 6, 2020

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader.

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader.

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader.