Positive tourism
In: Routledge advances in tourism 38
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In: Routledge advances in tourism 38
In: Leisure sciences: an interdisciplinary journal, Band 44, Heft 6, S. 697-714
ISSN: 1521-0588
In: Routledge advances in tourism Volume 20
In: Hospitality & society, Band 13, Heft 2, S. 91-101
ISSN: 2042-7921
Generosity, a charitable and kind gesture towards others, was an integral aspect of hospitality in ancient times. The concept of generosity however has not yet been sufficiently examined in contemporary, commercial hospitality. In commercial hospitality, generosity can be facilitated through a generosity economy – an economy where generous acts are encouraged and nothing is expected in return. This article aims to understand the role of generosity in commercial hospitality as part of generosity economy. A model of generosity in commercial hospitality has been developed, providing a preliminary understanding of how generosity can be created in commercial hospitality contexts. Theoretical and practical implications and directions for future research are outlined.
In: Journal of hospitality marketing & management, Band 33, Heft 5, S. 583-601
ISSN: 1936-8631