Suchergebnisse

• Purpose: We provide an understanding of how the hero identity is culturally constructed and evolving. We focus on heroism within an arts marketing framework through an interrogation of Northern Ireland murals. We elaborate on the links between arts marketing thought and the notion of hero and draw conclusions around what we see as a fruitful area for arts marketing theory. • Design/methodology/approach: We have adopted a narrative approach, incorporating biographical method, visual analysis and ethnography in interpreting cultural murals. We assess representative examples in Northern Ireland using a thematic framework. • Findings: The murals we assessed have evolved from having a specific community focus to increasing numbers which now represent a 'shared', and therefore more modern, version of the hero. • Originality: Although analysis and evaluation of political murals has been carried out in other disciplines, we add to the limited insight from an arts marketing perspective. • Research limitations/implications: We identify an emerging, aesthetically balanced portrayal of cultural murals, with a different set of heroic priorities compared to the past, which should encourage further related research elsewhere. • Practical implications: Northern Ireland murals are no longer the preserve of specific communities and are now also shared spaces which appeal to both the local population and cultural tourists.

This study examines the journey of micro and small firm owners/managers of hospitality firms through the global financial crisis. This journey includes measures of firm success and performance supporting firms in the aftermath of the event. The study draws on a sample of mainly hospitality firms in Greece and Cyprus, and considers conceptual tenets of the dynamic capabilities framework. Key dimensions associated with firm success and firm performance following the crisis were revealed. For instance, the 'value' dimension emerged through measures of financial management, intrinsic, knowledge-based, strategic, and by adding value to consumers' experience. Furthermore, strong firm performance was mainly perceived as a result of learning from mistakes or managing time efficiently, while counting on government or financial institutions was associated with poor firm performance. The study has various practical and theoretical implications, including through the proposal of a conceptual framework, where the findings and dynamic capabilities approach converge.