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This paper explores media reporting of the rising food costs in five Australian newspapers in the 12 month period from 1st September 2007 to 31st August 2008. This period encompassed a Federal election in which rising food costs were identified as an election issue and a national inquiry into grocery pricing established to honour pre‐election promises. Content analysis of newspaper articles demonstrates an increasing interest in the print media in food prices at this time, with thematic analysis revealing the dominance of political concerns and the economic fears of the Australian public. This paper explores these issues. It compares the rhetoric and reality of rising food costs through reporting of the causes and impact of increased food prices and explores the apportioning of blame for rising food prices and the solutions which arise from this through media reporting of political and personal strategies for managing the risk of food insecurity. The paper will also identify the social processes that contributed to the newsworthiness of rising food costs at this time.