Suchergebnisse

The objective of this research is to analyze the initiatives of Smart Tourism Destination [STD] present in Natal city, RN, Brazil. The study is based on the model of State Society for the Management of Innovation and Tourism Technologies (SEGITTUR), Spain, in which there are four dimensions to be developed to consolidate destinations as STD: Innovation, Technology, Universal Accessibility and Sustainability. Data collection used a semi-structured interview script with ten open questions applied to managers and researchers from the public and private sectors of the city. Documentary analysis of the Master Plan of Natal was also carried out, showing elements of Accessibility and to a lesser extent notion of Sustainability and Innovation. The interviews showed that Natal has incipient initiatives of Technology, Innovation and Accessibility, but it needs more projects of Sustainability to consolidate as STD. It deserves the attention of stakeholders in improving initiatives and acting together so that the essential dimensions are evolved in the city.