In a world of high finance, unprecedented technological change, and cyber billionaires, it is easy to forget that a major source of global wealth is, literally, right under our noses. Coffee is one of the most valuable Southern exports, generating billions of dollars in corporate profits each year, even while the majority of the world's 25 million coffee families live in relative poverty. But who is responsible for such vast inequality? Many analysts point to the coffee market itself, its price volatility and corporate oligarchy, and seek to ""correct"" it through fair trade, organic and susta
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"In this study, Gavin Fridell argues that while local level analysis is important, examination of the impacts of broader structures on fair trade coffee networks, and vice versa, are of equal if not greater significance in determining their long-term developmental potential. Using case studies from Mexico and Canada, Fridell examines the fair trade coffee movement at both the global and local level, assessing its effectiveness and locating it within political and development theory. In addition, Fridell provides in-depth historical analysis of fair trade coffee in the context of global trade, and compares it with a variety of postwar development projects within the coffee industry."--Jacket.
This paper offers a rethinking of the global coffee crisis from 1998 to 2002. In seeking to account for the crisis, most official international institutions and non-governmental organisations have focused on the dynamics of the coffee market, its volatility and unpredictability, in the wake of the decline of the International Coffee Agreements in 1989. The result has been a dominant consensus around the 'market' as the cause of underdevelopment and its potential solution, with the 'state' receding ever further into the background. As an alternative to this consensus, this paper argues that the state and the market are inseparable and, more specifically, that coffee statecraft, both good and bad, has been and continues to be central to the everyday operations of the coffee industry. Drawing specifically on the role of the Vietnamese state, it argues that coffee statecraft played a key role in the crisis -- typically portrayed as primarily market-driven -- and proposes greater attention be paid to the geopolitical actions of southern states, the role of the state during times when it seems most benign or invisible, and the centrality of coffee statecraft in steering development outcomes. Adapted from the source document.