Suchergebnisse

The 2017 general elections in Kosovo are the first to be considered for the high use of Facebook by political parties. Kosovo has nearly 1 million Facebook users, and this is one reason that has pushed all political parties, without distinction, to include Facebook in their electoral strategies. The paper analyses the use of Facebook by political parties in the 2017 general election and deals with the adaptation of Kosovar political parties with this new form of political communication and their popularity on Facebook. Data were collected during the campaign using the software R. In the fourth age of political communication, the web 2.0 has changed political campaigns and the flow of information now is more dynamic than in the past. The paper presents the flow of information/messages through Facebook, with politicians connecting directly with citizens, bypassing traditional media. Through a quantitative content analysis of the seven parties' Facebook pages, it is analysed how they used Facebook as a campaigning tool and based on the findings, the mobilisation function was the dominant one.

The article examines agenda-setting factors in Kosovo concerning the war in Ukraine. Due to the complex situation in the Western Balkans and the context of the tensions between Kosovo and Serbia, the presented research explains the role played by television in the hybrid media environment as the most important source of information in the crisis. The research looks at how television has impacted how the public views the war in Ukraine, and how it has covered the situation both before and after the invasion. A mixed methodology consisting of a questionnaire, television monitoring, content analysis, and desk research was thus adopted on the empirical level. On this level, 716 news stories were analysed between 1 February and 31 March 2022 and a survey with 1,312 respondents from Kosovo was conducted in April and May 2022 to identify different agents in the agenda setting and how that works with respect to the war in Ukraine. The research results show that the war in Ukraine has dominated the agenda of television stations in Kosovo, while the effects of their reporting vary according to the audience's demographic characteristics. Keywords: agenda setting, framing, Kosovo, public opinion, Ukraine, war

Social media over the years has been shown to be an important source for information in times of crisis and confusion. Citizens who were restricted to their homes due to pandemic-mitigating lockdowns have desired more than ever to be informed about the pandemic, have been exposed to a host of misinformation, which has also affected their trust in the media, as well as the way they have been informed about COVID-19 in the days following. This research aims to analyze how citizens have used the media during COVID-19 and whether they were capable to accurately distinguish misinformation or disinformation from accurate information. To respond to the research question and to test hypotheses a survey based on purposive sampling method was used with citizens that included 850 respondents from the seven main regions of Kosovo. Results of this study indicate that the information-seeking habits have changed within a short period of time and Kosovo society can easily be affected by disinformation. The data demonstrated that citizens failed to distinguish between false and true news. The results also highlight that education and economic situation were significant indicators, with less educated people, and people with the weakest economic well-being are more likely to believe false information.

[full article and abstract in English]
The pluralism of online media outlets, as well as the objective of these outlets to be the first to inform on events, may possibly lead these outlets to disrespect professional ethics. This paper will discuss the theoretical and ethical aspects of online media, its regulatory framework and particular cases when the respect of ethical standards when reporting on issues of privacy was potentially violated. This paper uses the purposive sampling method and comparative methods. The paper will examine a case study (where the intimate images of a politician were published), and whether ethical standards were respected in that particular case.The article reveals that in the context of information provision for a company, strategic and operational controlling are to be considered the most significant ones. Strategic controlling provides information on how to do the right activity, whereas operational controlling – on how an activity can be done right. The goals of a company can be achieved only through both of them. Tactical controlling is what connects strategic controlling to operational controlling; its paradigm can be expressed through two questions: 1) how to do the right activity right? 2) what should be done when a wrong activity is being done or the activity is being done wrongly? Information provision for the answers to these questions would ensure a direct relation and feedback of strategic and operational controlling. After analyzing the typologization of controlling based on its origin, it was identified that the two main schools of controlling practice exist that led to the development of two different models of controlling: the Anglo-Saxon (American) and European (German). An exemplary controlling model adapted for Lithuanian companies was prepared after comparing the American and German controlling models and evaluating them on the basis of the scope of tasks, dominant orientation, the role of the controller, and the information base. On the basis of this adapted model, an individual information provision controlling system can be created for any Lithuanian company. This article analyzes other types of controlling as well, evaluation of which is important when creating an efficient system for controlling information provision in a particular company.

[full article and abstract in English] The pluralism of online media outlets, as well as the objective of these outlets to be the first to inform on events, may possibly lead these outlets to disrespect professional ethics. This paper will discuss the theoretical and ethical aspects of online media, its regulatory framework and particular cases when the respect of ethical standards when reporting on issues of privacy was potentially violated. This paper uses the purposive sampling method and comparative methods. The paper will examine a case study (where the intimate images of a politician were published), and whether ethical standards were respected in that particular case.The article reveals that in the context of information provision for a company, strategic and operational controlling are to be considered the most significant ones. Strategic controlling provides information on how to do the right activity, whereas operational controlling – on how an activity can be done right. The goals of a company can be achieved only through both of them. Tactical controlling is what connects strategic controlling to operational controlling; its paradigm can be expressed through two questions: 1) how to do the right activity right? 2) what should be done when a wrong activity is being done or the activity is being done wrongly? Information provision for the answers to these questions would ensure a direct relation and feedback of strategic and operational controlling. After analyzing the typologization of controlling based on its origin, it was identified that the two main schools of controlling practice exist that led to the development of two different models of controlling: the Anglo-Saxon (American) and European (German). An exemplary controlling model adapted for Lithuanian companies was prepared after comparing the American and German controlling models and evaluating them on the basis of the scope of tasks, dominant orientation, the role of the controller, and the information base. On the basis of this adapted model, an individual information provision controlling system can be created for any Lithuanian company. This article analyzes other types of controlling as well, evaluation of which is important when creating an efficient system for controlling information provision in a particular company. ; [straipsnis ir santrauka anglų kalba]