Integration älterer Arbeitnehmer in den Arbeitsmarkt
In: Manuskripte 74
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In: Manuskripte 74
In: Wissenschaft & Praxis
In: Utopie kreativ: Diskussion sozialistischer Alternativen, Heft 203, S. 878-881
ISSN: 0863-4890
In: Springer texts in business and economics
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
In: ISP-Schriftenreihe Band 1