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An inaugural address is part of the political reality of the country, and represents an essential moment in delivering political visions for the future by presidents. The given paper deals with the inauguration speeches of Vladimir Putin (2018) and Donald Trump (2017) and is aimed at analyzing the role of verbal means in forming the speech portraits of
An inaugural address is part of the political reality of the country, and represents an essential moment in delivering political visions for the future by presidents. The given paper deals with the inauguration speeches of Vladimir Putin (2018) and Donald Trump (2017) and is aimed at analyzing the role of verbal means in forming the speech portraits of political leaders. By means of comparative content analysis we looked for grammatical, lexical and stylistic elements peculiar to a specific linguistic persona while comparing the speeches of the presidents as well as we attempted to determine the specific national backgrounds of political discourse. We found out that the speech portrait of a country leader is strongly related to his national identity, mentality and socio-political course of the country. Thus, each president's inauguration context model is mostly characterized by a different set of linguistic means. The paper findings may be useful for researchers who deal with interdisciplinary studies, political and cognitive linguistics, political discourse and communication analysis.

The purpose of the article: The aim of the article is to define the linguocultural peculiarities of the abbreviations in the political discourse.Materials and methods: The leading approach to the study of this problem is scientific. In the article such general scientific research methods as a descriptive-analytical method; method of continuous sampling and contextual analysis were used.Results of the research: there is relevance to the detailed investigation of the active language processes in modern English electronic media. Abbreviations are the language tools that help create a picture of the day. The newspaper is the first source where new abbreviations are fixed. In the English speaking electronic newspapers in political discourse generally accepted abbreviations are used. In political articles the use of abbreviations is in outline. The materials of the article can be useful for students, Masters, and postgraduates in English study. Data on the "language picture of the world" of the analyzed linguistic and cultural community can be applied in the methodology and teaching practice of foreign languages. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of Linguocultural Peculiarities of Abbreviations in Political Discourse is presented in a comprehensive and complete manner.