Aufsatz(elektronisch)#1März 1983
Leisure Lifestyles: Segmentation by Interests, Needs, Demographics, and Television Viewing
In: American behavioral scientist: ABS, Band 26, Heft 4, S. 439-458
ISSN: 1552-3381
Using their own 1978 national survey sample, Greenberg and Frank describe the social and demographic characteristics as well as the psychological needs and television viewing behaviors of persons who exhibit each of 14 patterns of leisure activity isolated through factor analysis and clustering techniques.
