Suchergebnisse

Este breve repaso a la evolución histórica de la institución universitaria en España permite comprobar que, a grandes rasgos, las tres etapas de evolución de la universidad han estado marcadas por una servidumbre al poder: Iglesia; Estado; capitalismo. El proyecto de universidad que el capitalismo cognitivo se empeña en refundar en sucesivas reformas educativas ha incorporado en su gestión la comunicación y los intangibles. Este proceso inaugura una forma de legitimar la mercantilización de la universidad trabajando la idea de la formación universitaria como un mercado marquista. Pero en ese contexto comunicativo se pueden articular escenarios contrahegemónicos pensando otra comunicación universitaria bajo las lógicas de la participación y la democratización. ; In this brief summary of the evolution of the universities in Spain, we aim to prove that they have been saphed by the influenced of the Church, State and Capitalism. Capitalism has tried, through different educational reforms, to take ownership of the question that universities should be asking, by adding in their management new models of communiaction and marketing. This process is an attempt to legitimize the commodification of the Higher Education, leaving universities at the mercy of the market place. In this context, we can create and articulate a counter hegemonic narrative lead by the logic of participation and democracy. ; Esta breve revisão da evolução histórica da instituição universitária na Espanha permite comprovar que, em grandes recortes, as três etapas de evolução da universidade estiveram marcadas pela servidão ao poder: à Igreja, ao estado e ao capitalismo. O projeto de universidade que o capitalismo cognitivo se empenha em refundar por meio de sucessivas reformas educativas incorporou em sua gestão a comunicação e os bens intangíveis. Este processo inaugurou uma forma de legitimar a mercantilização da universidade trabalhando a ideia da formação universitária como um mercado da marca. Entretanto, tal contexto comunicativo também possibilita a articulação de cenários contra-hegemônicos propensos a pensar outra comunicação universitária sob as lógicas da participação e democratização.

Communication management in Spanish public universities. This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the achievement of the exact marketing objective, the diffusional model is dominant, playing a negative influencing role. The diffusional model obscures other alternative models that would show more democratic institutions.

In this brief summary of the evolution of the universities in Spain, we aim to prove that they have been saphed by the influenced of the Church, State and Capitalism. Capitalism has tried, through different educational reforms, to take ownership of the question that universities should be asking, by adding in their management new models of communiaction and marketing. This process is an attempt to legitimize the commodification of the Higher Education, leaving universities at the mercy of the market place. In this context, we can create and articulate a counter hegemonic narrative lead by the logic of participation and democracy. ; Esta breve revisão da evolução histórica da instituição universitária na Espanha permite comprovar que, em grandes recortes, as três etapas de evolução da universidade estiveram marcadas pela servidão ao poder: à Igreja, ao estado e ao capitalismo. O projeto de universidade que o capitalismo cognitivo se empenha em refundar por meio de sucessivas reformas educativas incorporou em sua gestão a comunicação e os bens intangíveis. Este processo inaugurou uma forma de legitimar a mercantilização da universidade trabalhando a ideia da formação universitária como um mercado da marca. Entretanto, tal contexto comunicativo também possibilita a articulação de cenários contra-hegemônicos propensos a pensar outra comunicação universitária sob as lógicas da participação e democratização. ; Este breve repaso a la evolución histórica de la institución universitaria en España permite comprobar que, a grandes rasgos, las tres etapas de evolución de la universidad han estado marcadas por una servidumbre al poder: Iglesia; Estado; capitalismo. El proyecto de universidad que el capitalismo cognitivo se empeña en refundar en sucesivas reformas educativas ha incorporado en su gestión la comunicación y los intangibles. Este proceso inaugura una forma de legitimar la mercantilización de la universidad trabajando la idea de la formación universitaria como un mercado marquista. Pero en ese contexto comunicativo se pueden articular escenarios contrahegemónicos pensando otra comunicación universitaria bajo las lógicas de la participación y la democratización.

Resulta sorprendente comprobar cómo el campo de batalla narrativo resulta aún hoy en día un territorio poco familiar para los movimientos sociales en la lucha poder-contrapoder. Sin embargo, la agenda de los actores sociales que ostentan el poder dominante ha estado dirigida desde sus inicios por la estrategia del relato. No en vano, los relatos fundacionales de los poderes actuales han servido, precisamente, para dotarlos de sentido. Y son precisamente sus historias las que han conseguido desbordar sus estrategias clásicas de dominación hacia la hegemonía de unos imaginarios capaces de legitimar su poder y bloquear o dejar en una situación de marginación cualquier modelo social alternativo. Esta estrategia narrativa del poder, evidentemente, está marcada por una fuerte asimetría, que se manifiesta en la monopolización de todo el sistema de comunicación y de construcción del imaginario colectivo. Sin embargo, este control de los imaginarios comienza a mostrar ciertas grietas en un mundo en el que confluyen medios, redes y nuevas dinámicas sociales, y devuelve cierto protagonismo a la ciudadanía. Este conjunto de circunstancias nos ayuda a entender que la comunicación de los movimientos sociales para el cambio social debe incorporar, necesariamente, la estrategia narrativa para construir hegemonía. El relato no solo supone nuevas formas de contar, también nuevas formas de intervenir en la realidad, de potenciar la implicación y la participación, de modo que expresa nuevas cualidades de la acción colectiva. Por tanto, hablar de narrativas transmedia en la comunicación de los movimientos sociales es hablar de empoderamiento y construcción de la comunidad como un acto político.____________________________________________________________________________________________________________ABSTRACT: It is still surprising to see in the narrative field how unfamiliar the fight between power against power is in social movements. However, the agenda of the leading actors, who are the ruling power, has been led by the strategy of the story from the very beginning. In fact, the first stories of present powers have been useful for providing sense to themselves. They are precisely the ones which have caused the transformation of the classical domination to the hegemony of imaginary people who were able to legitimise their power and to block or keep apart any alternative social model as discriminated. This narrative strategy of power is clearly marked by a strong asymmetry which is evident by the monopolization of the whole system of communication and building of the imaginary collective. However, that control of the imaginary starts showing some mistakes in a world where media, networks and new social movements live together. This fact gives back the main role to the citizens. This group of circumstances allows us to understand that the communication of social movements to change society must incorporate the narrative strategy to build hegemony. Stories are not only new ways of telling but also new ways to take part in reality, to implement involvement and participation expressing new qualities of collective action. To sum up, to talk about transmedia narrative in social movements communication is to talk about promoting and building a community as a political act.

Resulta sorprendente comprobar cómo el campo de batalla narrativo resulta aún hoy en día un territorio poco familiar para los movimientos sociales en la lucha poder-contrapoder. Sin embargo, la agenda de los actores sociales que ostentan el poder dominante ha estado dirigida desde sus inicios por la estrategia del relato. No en vano, los relatos fundacionales de los poderes actuales han servido, precisamente, para dotarlos de sentido. Y son precisamente sus historias las que han conseguido desbordar sus estrategias clásicas de dominación hacia la hegemonía de unos imaginarios capaces de legitimar su poder y bloquear o dejar en una situación de marginación cualquier modelo social alternativo. Esta estrategia narrativa del poder, evidentemente, está marcada por una fuerte asimetría, que se manifiesta en la monopolización de todo el sistema de comunicación y de construcción del imaginario colectivo. Sin embargo, este control de los imaginarios comienza a mostrar ciertas grietas en un mundo en el que confluyen medios, redes y nuevas dinámicas sociales, y devuelve cierto protagonismo a la ciudadanía. Este conjunto de circunstancias nos ayuda a entender que la comunicación de los movimientos sociales para el cambio social debe incorporar, necesariamente, la estrategia narrativa para construir hegemonía. El relato no solo supone nuevas formas de contar, también nuevas formas de intervenir en la realidad, de potenciar la implicación y la participación, de modo que expresa nuevas cualidades de la acción colectiva. Por tanto, hablar de narrativas transmedia en la comunicación de los movimientos sociales es hablar de empoderamiento y construcción de la comunidad como un acto político. ; It is still surprising to see in the narrative field how unfamiliar the fight between power against power is in social movements. However, the agenda of the leading actors, who are the ruling power, has been led by the strategy of the story from the very beginning. In fact, the first stories of present powers have been useful for providing sense to themselves. They are precisely the ones which have caused the transformation of the classical domination to the hegemony of imaginary people who were able to legitimise their power and to block or keep apart any alternative social model as discriminated. This narrative strategy of power is clearly marked by a strong asymmetry which is evident by the monopolization of the whole system of communication and building of the imaginary collective. However, that control of the imaginary starts showing some mistakes in a world where media, networks and new social movements live together. This fact gives back the main role to the citizens. This group of circumstances allows us to understand that the communication of social movements to change society must incorporate the narrative strategy to build hegemony. Stories are not only new ways of telling but also new ways to take part in reality, to implement involvement and participation expressing new qualities of collective action. To sum up, to talk about transmedia narrative in social movements communication is to talk about promoting and building a community as a political act.

In this brief summary of the evolution of the universities in Spain, we aim to prove that they have been saphed by the influenced of the Church, State and Capitalism. Capitalism has tried, through different educational reforms, to take ownership of the question that universities should be asking, by adding in their management new models of communiaction and marketing. This process is an attempt to legitimize the commodification of the Higher Education, leaving universities at the mercy of the market place. In this context, we can create and articulate a counter hegemonic narrative lead by the logic of participation and democracy. ; Este breve repaso a la evolución histórica de la institución universitaria en España permite comprobar que, a grandes rasgos, las tres etapas de evolución de la universidad han estado marcadas por una servidumbre al poder: Iglesia; Estado; capitalismo. El proyecto de universidad que el capitalismo cognitivo se empeña en refundar en sucesivas reformas educativas ha incorporado en su gestión la comunicación y los intangibles. Este proceso inaugura una forma de legitimar la mercantilización de la universidad trabajando la idea de la formación universitaria como un mercado marquista. Pero en ese contexto comunicativo se pueden articular escenarios contrahegemónicos pensando otra comunicación universitaria bajo las lógicas de la participación y la democratización. ; Esta breve revisão da evolução histórica da instituição universitária na Espanha permite comprovar que, em grandes recortes, as três etapas de evolução da universidade estiveram marcadas pela servidão ao poder: à Igreja, ao estado e ao capitalismo. O projeto de universidade que o capitalismo cognitivo se empenha em refundar por meio de sucessivas reformas educativas incorporou em sua gestão a comunicação e os bens intangíveis. Este processo inaugurou uma forma de legitimar a mercantilização da universidade trabalhando a ideia da formação universitária como um mercado da marca. Entretanto, tal contexto comunicativo também ...

Due to the Internet arrival, the Social Movements, alternatives and critics, have considered it as a new scene capable to renew the traditional ways of intervention and collective action. Besides it is open the possibility to outdo the activism atomization of the social movements, organizing them in a global strategy, articulated upon nodes of local intervention. There is a renewed illusion, due to this inclusion of social movements in the Internet, understood as a new pedagogical tool for the organization, the debate, the broadcast and the social mobilization, which wake up old social utopias, that nowadays they are proposed as real and feasible utopias. This way we regard that the role of the citizenship, as a participant in the political power, could be replaced by a mere contract of enjoyment of goods and services in the Internet worldwide (Pérez Luño, 2004). So, the individual may find satisfied the technological utopia which includes the promise of social change. The tension generated by these to powers seems to be granting a privilege to an instrumental use of New Technologies in the transformation processes that promote the social movements. This way we may misunderstand the managing of utopias with simple strategies of online communication and education. Therefore, it is needed to overflow (in a metaphorical way) that instrumental interpretation of the Internet to release deep structural transformations and new imaginaries related to the utopia of a free communication and education media, at the service of a democratical society development. ; Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.

El objetivo principal de la investigación es conocer el tratamiento informativo sobre violencia de género en la RTVA. El análisis de la información transmitida por un medio público pretende abordar el rigor, así como el cumplimiento de las recomendaciones en materia informativa de este tipo de violencia por parte de instancias institucionales autonómicas. Metodología. Es cualitativa. Se centra en el Análisis Crítico del Discurso. En este caso se utiliza esta metodología en su variable multimodal pues atiende a los diversas variables del discurso audiovisual articuladas en categorías que permiten detectar la intencionalidad implícita y explicita del texto y su vinculación al contexto. Resultados y Conclusiones. Los resultados nos muestran desviaciones con respecto a la corrección propuesta desde el código para el tratamiento informativo de la violencia machista por lo que concluimos que esta información sería mejorable con una formación especializada para abordar este tipo de información.

In this paper, we present some of the results of the R&D Project called "Ecologies of learning in multiple contexts: analysis of expanded education projects and citizenship configurations" funded by Minister of Economy and Competitiveness (Spain). The interest of this project arises after considering that much of the individual and organizational learnings have been turning invisible in different educational spaces. Therefore, our purpose is to study the different socio-educational mechanisms that individuals and organizations put into play in different scenarios: schools, asociations, virtual academical contexts, etc. On this ocassion, we present some of the methodological issues and results of a specific case: "La Universidad Rural Paulo Freire de la Serranía de Ronda" (onwards URPF), a rural socio-educative organization. The ethnography is being developed in Benalauría (Ronda mountain range). This organization is focused in the recovery of traditional learnings that people used to have around the rural world. It is settled in a critical perspective that connects their educational actions under the approaches of sustainability, dignity, feminism, etc. The general objectives we consider for this project are the following: - To know life style of people in Benalauría context. - To understand the configuration of URPF group and its impact in the territory. - To promote learning communities of practice with other organizations. As specific objectives, we emphasize: - To review the conceptual frameworks those allow us to understand the practices of invisible learning in this experience. - To generate visual narratives those evidence the work and identity features of the URPF. - To analyse the life stories of the people who are part of this experience (as well as the collective story), for the understanding of socio-educational action in rural contexts through dialogue of knowledge, generation of democratic practices and collaborative participation. - To generate spaces for dialogue with other organizations, groups and people for the creation of networks and learning communities. ; Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.