Suchergebnisse

Parting from the awareness that not all consumers of US media are located within the geographical and linguistic context of the United States, this article contributes to media sociology with an approximation to the fandom of transnationally popular texts. Empirical findings presented here draw from a broader qualitative study on the reception of the series Game of Thrones (GoT) by 21 viewers from Argentina, Spain and Germany. Here I build on participants' responses to both the original novels by George R.R. Martin and the series adaptation by HBO as distinctive media texts to explore notions of authorship, adaptation and cultural legitimacy. Given the polysemic, intertextual quality of contemporary's memetic culture, I also discuss a case of digital re-appropriation of GoT's characters within sociopolitical discourses in Argentina.

This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a popular beauty content producer, Bubz, and her channel Bubzbeauty. Looking at content, meaning, and interactions through qualitative, ethnographically-oriented research, the thesis sheds light into the politics of success of YouTube's beauty community. I examine content characteristics and affordances for the creation and maintenance of viewers' attention. I conceptualize community-specific norms that guide practices, particularly those related to self-presentation and identity-management and their implications for everyday celebrity practice. In addition, the value of her celebrity position as well as the uses of her content for the purposes of inspiration, creativity and identity work are thematized. ; Esta tesis es depositada como un compendio de cinco publicaciones. Con el objetivo de contribuir a teorizar culturas y prácticas en medios digitales, exploro el actual fenómeno de popularidad online tomando como ejemplo el caso de personalidades influyentes como gurús de belleza de YouTube. El estudio se centra en una reconocida productora de contenidos de belleza, Bubz, y su canal Bubzbeauty. Se analizan contenidos, significados e interacciones a través de un estudio cualitativo, desde una perspectiva etnográfica, y buscando entender las ideas implícitas sobre popularidad de la comunidad de belleza. Examino características y funciones del contenido audiovisual para la creación y continuidad de la atención de la audiencia. Conceptualizo normas específicas de la comunidad que guían prácticas como la presentación y el manejo de la imagen propio de la gurú y sus consecuencias para la performance diaria de celebrity. Además, se explica el valor de su posición de celebridad y los usos de su contenido para inspiración, ...