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This paper aims to explore empirically the potential influence that presidential electoral campaigns may exert on the development of voting decisions. Three dimensions of this problem are analysed: the most effective communication resources of a campaign considering the psychology of voting, the capacity of campaigns to produce changes on the voting decision & the role of pre-election opinion polls on voters' decisions. The obtained data indicate that in their reconstructed memory of the campaigns, the subjects give considerable importance to television messages & recognize that the campaign affects their initial voting decision. For a significant proportion of voters, the results of opinion polls published during the campaign do have an effect on voting decisions. Tables, References. Adapted from the source document.

Examines the relationship among current social belief systems, materialist values, & the democratic system in Spain & Argentina, drawing on (1) a 1994 Right Wing Authoritarianism questionnaire survey of 233 university students; (2) the 1993 Questionnaire of Attitudes towards Democracy (N = 869 Ss); & (3) a 1990 study using R. Inglehart's (1970) 4-item battery (N = 463 Ss). Analysis shows that young people increasingly support postmaterialist values. A demand for democratic pluralism & individualism is leading to a rejection of traditional collective values. It is concluded that these postmaterialist values tend to arise in societies that have not witnessed the historical, economic, & social progress described by Inglehart. 2 Tables, 15 References. Adapted from the source document.