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ABSTRACTThe primary purpose of this research paper is to examine the necessity of utilizing both technical and social measurement techniques in program evaluation. Within this paper both types of measurement techniques are defined and discussed, and two local government program evaluation case studies are detailed to illustrate the use of both social and technical measurement techniques. Finally, an assessment of the results of multiple measurement utilization concludes the paper.

The necessity of utilizing both technical & social measurement techniques in program evaluation is examined. Both techniques are defined & discussed, & two local government program evaluation case studies are detailed to illustrate their use. An assessment of the results of multiple measurement utilization is presented. 1 Table, 17 References. HA.