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A wealth of literature in marketing and psychology asserts a relationship between color and personality; yet little information exists on the use and effect of color in political campaigns. The purpose of this research is to determine if certain public relations and social psychology
beliefs about color are adaptable to the market conditions of campaigns. A survey incorporating relevant questions on legibility, preference, and remembrance of color patterns was conducted on voting age people. Pertinent demographic and psychological factors were included as well. Tests were
employed to establish statistically significant relationships among color and campaign literature. One color combination - black on yellow - was most legible, most preferred, and most remembered; blue ranked high. The harmony of opposites was not valid for campaign signs. Individuals recalled
patterns to which they responded positively. Proclamations by marketing researchers that liberal/conservative attitudes or political party preference correlate to color preference were not substantiated; however, some items were significant based on age and sex.

The legal profession is replete with assertions about the relationships of social, economic, and psychological characteristics to jury verdicts. The purpose of this research was to identify and test some of these concepts. A survey of jurors serving on criminal cases was conducted which
incorporated pertinent socio-economic, demographic, psychological and experiential factors. An intercorrelation matrix and a linear step-wise regression model were employed to identify those variables which showed a statistically significant relationship to a trial vote of guilty. None of
the notions of attorneys regarding socio-economic characteristics had a significant relationship to jury verdicts; however, items concerning authoritarianism, religious ideology, and prior experience with courts did correlate with jury behavior.

Decision analytic modeling of polio risk management policies after eradication may help inform decisionmakers about the quantitative tradeoffs implied by various options. Given the significant dynamic complexity and uncertainty involving posteradication decisions, this article aims to clarify the structure of a decision analytic model developed to help characterize the risks, costs, and benefits of various options for polio risk management after eradication of wild polioviruses and analyze the implications of different sources of uncertainty. We provide an influence diagram of the model with a description of each component, explore the impact of different assumptions about model inputs, and present probability distributions of model outputs. The results show that choices made about surveillance, response, and containment for different income groups and immunization policies play a major role in the expected final costs and polio cases. While the overall policy implications of the model remain robust to the variations of assumptions and input uncertainty we considered, the analyses suggest the need for policymakers to carefully consider tradeoffs and for further studies to address the most important knowledge gaps.

The success of the Global Polio Eradication Initiative promises to bring large benefits, including sustained improvements in quality of life (i.e., cases of paralytic disease and deaths avoided) and costs saved from cessation of vaccination. Obtaining and maintaining these benefits requires that policymakers manage the transition from the current massive use of oral poliovirus vaccine (OPV) to a world without OPV and free of the risks of potential future reintroductions of live polioviruses. This article describes the analytical journey that began in 2001 with a retrospective case study on polio risk management and led to development of dynamic integrated risk, economic, and decision analysis tools to inform global policies for managing the risks of polio. This analytical journey has provided several key insights and lessons learned that will be useful to future analysts involved in similar complex decision‐making processes.

In America's Urban Crisis and the Advent of Color-blind Politics, Ivery and Bassett combine their own experience in the field of civil rights with contributions of urban studies experts to provide an overview of scholarship on the urban underclass. This look into the modern racial politics of America's cities encourages readers not only to be aware of inequalities, but to engage in efforts to change them