Suchergebnisse

Purpose
The literature provides evidence of consumers' willingness to purchase (WTP) refurbished products. However, the studies focusing on young consumers' (18–24 years) purchasing behaviour of refurbished products from online platforms/stores are limited. Therefore, the purpose of this study is to conduct a qualitative study to identify the key attributes/factors that influence young consumers' WTP refurbished products.


Design/methodology/approach
Two qualitative techniques, focus group discussion (FGD) and depth interviews (DI), are used for data collection. Criterion sampling is used for sample selection. Consequently, 37 participants (20 for FGD and 17 for DI) from India were recruited.


Findings
The study's findings indicate six broad attributes/factors (purchase attributes, product attributes, credibility, reviews/support, refurbishment process and ecological factors) that influence young consumers' WTP refurbished products. In each attribute, some characteristics are unique (for example, greater trust in online platforms/stores, preference for video reviews and historical information of the product) to young consumers.


Originality/value
The current study integrates three literature streams: consumer behaviour in the online/offline context, young consumers' inclination towards an online purchase and WTP refurbished products. To the best of the authors' knowledge, this is the first study to do it.

This study is an attempt to strengthen the existing knowledge about factors affecting the adjustment process of the trailing expatriate spouse and the subsequent impact of any maladjustment or expatriate failure. We conducted a qualitative enquiry using grounded theory methodology with 26 Indian spouses who had to deal with their partner's expatriate assignment relocation. The open and axial coding techniques and the process of theoretical sampling are discussed at length. Our investigation reveals the recurrence of several factors earlier studied in previous models such as cultural novelty, family and peer support, the organization's support and the spouse's personality. Additionally, we found that the Indian spouses' adjustment to expatriate assignments was influenced greatly by their perceived gender-role ideology and their marital obligations to their partners. The resulting extended model of spousal adjustment to expatriate adjustments may help management practitioners to enhance expatriate success in global assignments.

PurposeDigital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (SMEs). While the significant role of entrepreneurial competencies (ECs), SME innovativeness (SMI) and technology adoption (TA) in driving business performance have been partially researched, no studies have simultaneously examined the effect of these resources and capabilities on SME business performance growth (BPG) under the lenses of a resource-based view (RBV) and dynamic capabilities (DCs) as well as in the context of DT. This study aims to clarify these unclear relationships.Design/methodology/approachThis study adopts established theoretical lenses, a mixed-methods approach and structural equation modeling (SEM) using a sample of 371 respondents who are top and middle SME managers in Vietnam.FindingsThe study discovers the significant and insignificant relationships between HC, SSC, ECs, SMI, TA and BPG besides providing a new measurement and reconciling existing measurements for the DT context. Some implications for driving SMEs' DT are also suggested.Originality/valueThis study is the first to thoroughly examine the effect of HC and SSC on SMEs' BPG through the mediating role of ECs, SMI and TA under RBV and DCs lenses in the DT context. The investigation is conducted in an emerging market, where DT implementation is in the process of being learned and experimented upon.