Žurnalistinio diskurso ypatybės internete ; The features of media dicourse online
This master's thesis focuses on the features of media discourse online in the context of communication processes and technological aspects of the Internet. The Internet is a universal medium, offering wide opportunities for representation of information; however, because of processes of commercialization in the concentrated market of Lithuania, online news portals avoid serious discourses or analytical texts and limit their content to short amount texts, which are dominated by sensationalism. The possibilities provided by multimedia in this area can potentially degrade the quality of media discourse by shifting the focus from texts that encourage critical thinking to large photos and videos. On the other hand, online hyperlinks and other dynamic features of the internet provide the opportunity to easily link together various texts, diversify the discourse of this democratic medium, allow well-grounded opinions to be expressed and heard. The object of the thesis is the media discourse of Lithuanian online news portal "Delfi". The aim of this thesis is to quantitatively and qualitatively analyze the apparent features of the media discourse of online news portal "Delfi". In order to achieve this aim, the following tasks were set: to analyze literature discussing online media and determine the relations between discourse impacted by technologies on the Internet and the subjective elements of media discourse; to analyze the interviews of online news portals' journalists and their views concerning online media discourse; to analyze the key features of media discourse used in the news portal "Delfi". The following research methods were used in the thesis: analysis of secondary data and literature; structured qualitative interviews; and quantitative and qualitative content analysis. The research has confirmed the hypothesis that a simpler, less analytical discourse is used online, based on the small size, limited source use and genre limitations of the analyzed texts. The hypothesis that technological aspects of the Internet negatively affects news portal's discourse was unconfirmed, because the main reason of content simplification was "Delfi" newsroom's conscious choice to limit the use of technological possibilities and use more traditional media elements. The final hypothesis predicted that objectivity was lacking in the articles of "Delfi" but according to the qualitative analysis it was also unconfirmed.