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Young people, particularly members of Generation Z, are the technological generations. They are always on the cutting edge of technology. Apple is one of the technology brands with generationally positive sentiment. This generation uses Apple products not only for technical reasons but also as a form of personal branding. They frequently upload photos taken with an Apple device to their social media accounts. Consequently, this paper describes how and why they brand themselves by using Apple products in their Instagram account. Personal branding theory related to impression management theory by Littlejohn and Computer-Mediated Communication (CMC) by Tomic describe these phenomena. The study employed qualitative descriptive methods by interviewing a young apple addict. The outcome of their use of apple products as personal branding is netizens' favorable perception of social media. They believe that using Apple products will enhance their personal brand. Their personal branding will improve their relationships, friendships, existence, education, and careers, as well as their amusement and usefulness. In order to develop their personal brand, they utilized impression management by displaying an Apple product in a photo or video mirror selfie directly within their Instagram content.

Penelitian ini bertujuan untuk mengetahui bagaimana pembingkaian berita terkini Jokowi-Jusuf Kalla dalam Program Metro Hari Ini pada 100 hari kerjanya menggunakan analisis teks milik Robert Entman. Penelitian ini merupakan penelitian kualitatif studi kasus dengan paradigma konstruktivis. Data berita Metro Hari Ini periode 13 Januari-12 Februari 2015. Metode yang digunakan dalam penelitian ini adalah analisis framing model Robert Entman yang menyatakan bahwa setiap media mengkontruksi berita harus melalui dua tahap yaitu seleksi isu dan penonjolan aspek setelah itu menganalisis berita dengan 4 tahap, (1). Definisi masalah, (2) diagnose causes, (3) make moral judgement, dan (4) menekankan penyelesaian. Hasil penelitian ini adalah ada dua isu besar menjadi fokus Metro Hari Ini, yaitu berita konflik KPK-Polri dan eksekusi terpidana mati, MetroTV mendukung Budi Gunawan sebagai Kapolri, Metro Hari Ini menggambarkan bahwa adanya indikasi politik di balik penetapan Budi Gunawan sebagai tersangka oleh KPK, narkoba adalah musuh bersama, Metro Hari Ini mendukung pemerintah Jokowi-JK dalam mengeksekusi terpidana mati kasus narkoba. Kata Kerja:100 hari kerja, Jokowi-JK, Metro Hari Ini, framing, kompas, berita terkini hari ini

ABSTRACT Election on 2014 was a battle between politicians. Almost every politicians campaigning for themselves or their party to gain people's vote. On the campaign period, we see a lot of political party's campaign on television. Analysis shows that 62.3% beginner voters frequently exposed by political party commercial on television, but not all of them watch the whole commercial. 40.8% of the respondent did not watch the whole commercial from start to end. Even though the PDI Perjuangan commercial was the most viewed and interesting, it doesn't make it the most remembered and liked commercial. Gerindra's commercial was the most remembered and liked by the viewers. It was because of the commercial presents a politician with high popularity, it was PrabowoSubianto. Even though beginner voters' perception to political commercial is on positive state and the exposure intensity is high, it doesn't make voters choose those political party. Beginner voters tend to see more of the politician figure to choose. Keyword: commercial Exposure, beginner voters, political party commercial

ABSTRACT An image is very important for a politician to attain the attention from the society. Politician's image need to be built and maintained in order to attain sympathy from the public. The process of building an image requires the media to share the informations. They have their own way to show the particular image, in order to attain more supports from the society. The using of social media of this purpose is such a requirement to reach the bigger range of society in order to influence them. Many politicians using Facebook to keep on communicating with their constituents. One of these politicians is I Ketut Sudikerta, who used to maintain this kind of social media to achieve the society's empathy. He updates his Facebook timeline by uploading his daily activities photos. To observe the politician's image on social media, we can use text analysis technic, to comprehend the intention of social media utilization on politic. The research aim at explaining text analysis of the image of I Ketut Sudikerta on Facebook on January until December 2017. This research using qualitative approach with Van Dijk analysis. The result of this research found that, there are 5 categories of image have been established: hardworking politician, down to earth, simple, local genius, young spirited, dynamic. Keyword: Facebook, I Ketut Sudikerta, Image, Text Analysis, Van Dijk

The COVID-19 pandemic is one of the most widely covered news stories in 2020, particularly in March 2020, when the COVID-19 virus made its first appearance in Indonesia. The government also responded to the Covid-19 virus's entry into Indonesia by issuing health, social, and economic policies. Reporting on the government's actions is undoubtedly one of the Indonesian media's objectives. Kompas.com is one of the media outlets that publish news about the government's actions. The seven news articles published by Kompas.com in March 2020 are the subject of this study. This research employs a qualitative approach and analyzes data using Robert N. Entman's framing model analysis. According to Robert Entman's analysis, news framing can be viewed in two dimensions: issue selection and aspect highlighting. By analyzing seven news articles published by Kompas.com using Robert N. Entman's framing model, it was concluded that the construction of Kompas.com news was that the government was having difficulty dealing with the spread of COVID-19 in Indonesia.