Suchergebnisse

Mediatization marks a change of roles in communication. The most importantly it marks the change of medium role because in the nowadays conditions everyone can create an original content. Despite all positive changes it brings this process also causes issues as huge amount of unnecessary information and danger to personal information. However it allows to bypass media institutions and original content to be created by its user. New rules of how to submit the information online shift the attitude to various fields of living including political communication. Mediatization in its original form was created for politics and to describe the changing needs of political processes to fit the changing image of politician. To changing ways of communication also it is important to take in consideration all surrounding smart device spreading (not forgetting that people are getting more comfortable in using them in all life situations). This condition makes online communication a necessity especially when talking about political one because if voters are online all the time politicians should be too. Therefore politicians have a space to communicate more easy than ever before but on the same time citizens have better opportunities for individual communication with politicians as well. Political elections communication of other countries suggests that politicians should look more responsibly to social networks communication. New rules for communication changed the view to various sectors of life including the politics. This research is aimed to analyse the communication of candidates during mayoral elections in 2015 on Facebook website. This was done by analyzing candidates accounts on social network. Mediatization processes encourages politians into new ways of communication so a significant part of communication is taking part in social media space. It is very clearly visible in pre-election period. Social networks replaces traditional eye-to-eye campaign and puts it to virtual space (which functions in ways of community relations, emotion-based content creation and short messages) so political communication has to cope and adopt new communication model and act correspondingly. However analysis results suggest that candidates of mayoral election do not communicate actively on Facebook. Even though the number of active accounts is considerably big conclusion is made that candidates did not communicated on Facebook active enough. Candidates mostly used personal accounts rather than public pages which could of helped to make existing communication more professional. Even though analysis was not orientated to research party communication on Facebook it is recommended for to look into that on organizational level. There are exceptionally good examples of individual communication but more attention to social networks should be considered in each party and more financial and human effort it should be provided for this matter. Another important thing is the emotional factor in communication which most cases of analyzed politicians lacks. Research results were reached by combining quantitative and qualitative methods. Quantitative research showed that from the whole number of mayoral election candidates (there were 434 candidates in 60 districts) 69,1% were using Facebook, also 75% of candidates who won had an active account on Facebook. More active usage of Facebook among the candidates detected in the area of Vilnius and around it, among main cities candidates and also among the candidates of resort cities (like Neringa, Klaipėda). The least active on Facebook were candidates from border districts. Qualitative analysis was used to evaluate the effectiveness of candidate communication among main Lithuanian cities candidates. This was conducted creating the factors in which the effectiveness is measured. The results from this analysis showed that less than a half of the candidates used Facebook effectively (44 from 59 cases were considered ineffective communication). These results also are confirmed by numbers of the followers/friends in each case.

Mediatization marks a change of roles in communication. The most importantly it marks the change of medium role because in the nowadays conditions everyone can create an original content. Despite all positive changes it brings this process also causes issues as huge amount of unnecessary information and danger to personal information. However it allows to bypass media institutions and original content to be created by its user. New rules of how to submit the information online shift the attitude to various fields of living including political communication. Mediatization in its original form was created for politics and to describe the changing needs of political processes to fit the changing image of politician. To changing ways of communication also it is important to take in consideration all surrounding smart device spreading (not forgetting that people are getting more comfortable in using them in all life situations). This condition makes online communication a necessity especially when talking about political one because if voters are online all the time politicians should be too. Therefore politicians have a space to communicate more easy than ever before but on the same time citizens have better opportunities for individual communication with politicians as well. Political elections communication of other countries suggests that politicians should look more responsibly to social networks communication. New rules for communication changed the view to various sectors of life including the politics. This research is aimed to analyse the communication of candidates during mayoral elections in 2015 on Facebook website. This was done by analyzing candidates accounts on social network. Mediatization processes encourages politians into new ways of communication so a significant part of communication is taking part in social media space. It is very clearly visible in pre-election period. Social networks replaces traditional eye-to-eye campaign and puts it to virtual space (which functions in ways of community relations, emotion-based content creation and short messages) so political communication has to cope and adopt new communication model and act correspondingly. However analysis results suggest that candidates of mayoral election do not communicate actively on Facebook. Even though the number of active accounts is considerably big conclusion is made that candidates did not communicated on Facebook active enough. Candidates mostly used personal accounts rather than public pages which could of helped to make existing communication more professional. Even though analysis was not orientated to research party communication on Facebook it is recommended for to look into that on organizational level. There are exceptionally good examples of individual communication but more attention to social networks should be considered in each party and more financial and human effort it should be provided for this matter. Another important thing is the emotional factor in communication which most cases of analyzed politicians lacks. Research results were reached by combining quantitative and qualitative methods. Quantitative research showed that from the whole number of mayoral election candidates (there were 434 candidates in 60 districts) 69,1% were using Facebook, also 75% of candidates who won had an active account on Facebook. More active usage of Facebook among the candidates detected in the area of Vilnius and around it, among main cities candidates and also among the candidates of resort cities (like Neringa, Klaipėda). The least active on Facebook were candidates from border districts. Qualitative analysis was used to evaluate the effectiveness of candidate communication among main Lithuanian cities candidates. This was conducted creating the factors in which the effectiveness is measured. The results from this analysis showed that less than a half of the candidates used Facebook effectively (44 from 59 cases were considered ineffective communication). These results also are confirmed by numbers of the followers/friends in each case.

Mediatization marks a change of roles in communication. The most importantly it marks the change of medium role because in the nowadays conditions everyone can create an original content. Despite all positive changes it brings this process also causes issues as huge amount of unnecessary information and danger to personal information. However it allows to bypass media institutions and original content to be created by its user. New rules of how to submit the information online shift the attitude to various fields of living including political communication. Mediatization in its original form was created for politics and to describe the changing needs of political processes to fit the changing image of politician. To changing ways of communication also it is important to take in consideration all surrounding smart device spreading (not forgetting that people are getting more comfortable in using them in all life situations). This condition makes online communication a necessity especially when talking about political one because if voters are online all the time politicians should be too. Therefore politicians have a space to communicate more easy than ever before but on the same time citizens have better opportunities for individual communication with politicians as well. Political elections communication of other countries suggests that politicians should look more responsibly to social networks communication. New rules for communication changed the view to various sectors of life including the politics. This research is aimed to analyse the communication of candidates during mayoral elections in 2015 on Facebook website. This was done by analyzing candidates accounts on social network. Mediatization processes encourages politians into new ways of communication so a significant part of communication is taking part in social media space. It is very clearly visible in pre-election period. Social networks replaces traditional eye-to-eye campaign and puts it to virtual space (which functions in ways of community relations, emotion-based content creation and short messages) so political communication has to cope and adopt new communication model and act correspondingly. However analysis results suggest that candidates of mayoral election do not communicate actively on Facebook. Even though the number of active accounts is considerably big conclusion is made that candidates did not communicated on Facebook active enough. Candidates mostly used personal accounts rather than public pages which could of helped to make existing communication more professional. Even though analysis was not orientated to research party communication on Facebook it is recommended for to look into that on organizational level. There are exceptionally good examples of individual communication but more attention to social networks should be considered in each party and more financial and human effort it should be provided for this matter. Another important thing is the emotional factor in communication which most cases of analyzed politicians lacks. Research results were reached by combining quantitative and qualitative methods. Quantitative research showed that from the whole number of mayoral election candidates (there were 434 candidates in 60 districts) 69,1% were using Facebook, also 75% of candidates who won had an active account on Facebook. More active usage of Facebook among the candidates detected in the area of Vilnius and around it, among main cities candidates and also among the candidates of resort cities (like Neringa, Klaipėda). The least active on Facebook were candidates from border districts. Qualitative analysis was used to evaluate the effectiveness of candidate communication among main Lithuanian cities candidates. This was conducted creating the factors in which the effectiveness is measured. The results from this analysis showed that less than a half of the candidates used Facebook effectively (44 from 59 cases were considered ineffective communication). These results also are confirmed by numbers of the followers/friends in each case.