Suchergebnisse

The purpose of the present paper is to explore how key stakeholders at the Higher Educational Institutions (HEIs) perceive Corporate Social Responsibility (CSR) and value its practical application. To analyse the dominant perceptions of stakeholders towards CSR in HEIs, a qualitative empirical research was conducted in the region of Northern Greece, via online structured questionnaires. The results demonstrated that there are differences in CSR perception and understanding among the surveyed stakeholders. It is worth noting that the majority of the participants were aware of the actual meaning and purpose of CSR, as well as of the potential benefits from its implementation. Most of the stakeholders considered CSR as a contemporary concept, related to environmental and social aspects, company profitability, legislative framework, voluntary work and charity as well as sustainable development. In addition, the research highlighted that it is vital that Greek HEIs incorporate CSR or business ethics in their curricula. Finally, the research also demonstrated the reasons for applying CSR in Higher Education and the methods of application, which would enable HEIs to build proper attitude towards CSR.