Selling to China: stories of success, failure, and constant change
This book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia