Suchergebnisse

Extensive farming systems produce for the society goods and services definable as public goods (biodiversity…), or having public good features (landscape attractiveness…). The provision of these public goods may not be guaranteed due to the lack of recognition of their values in markets and policies that ultimately can put in risk the future of these systems. Within TREASURE project, a choice experiment (CE) survey was applied to assess the social demand for relevant attributes of the Noir de Bigorre (NB) French regional pork chain producing Gascon local pig breed in extensive system with public good character. CE is an economic valuation method estimating the social demand for a given attribute or for combinations of them in management scenarios. Five relevant attributes of the NB chain and their current and potential levels in alternative management options were identified from focus groups: probability of existence of the breed in next 25 years, farm size, feedstuff origin, geographical availability of the products and type of selling places. A monetary attribute was included to assess the social demand for the previous attributes. A valuation questionnaire was administered to 418 individuals (365 through web-based survey, 53 face-to-face), half of them located in the South West of France, i.e. the production area of the NB chain. Results of the CE showed that the respondents had a distinctively urban profile, with no agricultural family background. Almost 40% of the respondents did not know or consume products from the NB chain. On average guaranteeing the survival of the breed achieved the highest willingness to pay (112.37 €/household/year). Respondents were willing to pay 42.35€ to maintain equal number of small and medium farms and 21.86€ to have feedstuff produced in the proximity of the farms. Geographical availability and selling places of products contributed to a lesser extent to shape their preferences. Funded by European Union's H2020 RIA program (grant agreement no. 634476).

Project's idea is a new paradigm of pig production systems and development of sustainable pork chains based on European local pig breeds which are held in less intensive systems, use locally available feeding resources and are adapted to local agro-climatic conditions. Local pig breeds provide products with typical, generally high sensory quality and regional identity searched by consumers. Despite revived interest, these breeds are mainly untapped and often remain endangered. The few successful examples in Europe demonstrate that the best conservation strategy is to ensure breed is self-sustaining resulting from good valorisation of pork products. As their productivity is low, local pork chains can become sustainable only when their genetic potential is benefited, production systems optimised and their products viable on the market. To enhance sustainability of pork chains based on local breeds, it is essential to gain scientific proofs of their genetic singularity, productive potential and product qualities, to develop genetic tools for authentication and breeding, to optimize pig nutrition and management (enhance welfare, use of local feeding resources), to evaluate their environmental impact, to assess consumers' attitudes, acceptability and purchase intentions, and to develop adapted marketing strategies. In addition, project promotes knowledge exchange and building of functional networks among regions esp. by means of creating an 'umbrella' trade mark as exploitation booster. These challenges are addressed by the project and will be presented. Funded by European Union's H2020 RIA program (grant agreement no. 634476).

Turopolje pig (TP) is a local Croatian breed which nearly extinct in the second half of the 20th century. Currently, despite the state support, the TP is still endangered and to self-sustain the breed a new marketing strategy, based on the meat products with an extra added value, is needed. As consumers nowadays increasingly demand for more convenient and healthier types of products, in present work (within TREASURE project) we investigated consumers' acceptance of health-related innovations associated with the reduction of salting or smoking of TP dry-cured ham. A consumer (n=120) sensory test was carried out in Zagreb city area with the three types of TP hams (typically salted and smoked, less salted or less smoked) and two types of standard hams (conventional and premium) from modern pig breeds. Effect of information on innovation and/or breed on ham preferences was tested using three-step procedures as blind, expected and actual (informed) test on liking scale from 1 (dislike extremely) to 9 (like extremely). Data were analysed by GLM procedures at 0.05 α-level. In the blind test, in the absence of information, no significant differences between ham liking scores were found. In the expectancy test, when only information is given, all types of TP ham were more preferred than conventional ham, but only typical TP ham was preferred over the premium ham. Finally, when tasting is repeated with the information, all TP hams were scored higher than premium ham, while innovative TP hams were scored similar as conventional ham. This results suggest the preference of TP hams over the standard hams and a good acceptance of health-related innovations in TP ham by Croatian consumers. Funded by European Union's H2020 RIA program (grant agreement no. 634476).