Suchergebnisse

Purpose
This special issue of the Journal of Business & Industrial Marketing, entitled "Business, Industrial Marketing and Uncertainty", presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).


Design/methodology/approach
The main focus of this year was reflected in the slogan: "Creating new opportunities in an uncertain environment". The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new technological advances.


Findings
One fundamental reason that explains the economic crisis is that the government and companies were not well prepared for these critical situations. And the main justification for this is that they did not have enough information. Otherwise, they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment.


Originality/value
From a theoretical perspective, the problem here is that enterprises and governments should assess the information and the uncertainty in a more appropriate way. Usually, they have some studies in this direction, but many times, it is not enough, as it was proved in the last economic crisis.

In an economic environment full of turmoil, the more versatile our explanatory models the better. This volume widens our perspective on these matters with innovative research on the application of pretopology and topology to economics and management studies.

[EN] This article presents a new aggregation system applied to fuzzy decision making. The fuzzy generalized unified aggregation operator (FGUAO) is a system that integrates many operators by adding a new aggregation process that considers the relevance that each operator has in the analysis. It also deals with an uncertain environment where the information is studied with fuzzy numbers. A wide range of particular cases and properties are studied. This approach is further extended by using quasi-arithmetic means. The paper ends studying the applicability in decision making problems regarding the European Union decisions. For doing so, the work uses a multi-person aggregation process obtaining the multi-person - FGUAO operator. An example concerning the fixation of the interest rate by the European Central Bank is presented. (C) 2018 Elsevier B.V. All rights reserved. ; We would like to thank the associate editor and the anonymous reviewers for valuable comments that have improved the quality of the paper. Support from the Chilean Government through the Fondecyt Regular program (project number 1160286), the University of Chile, the project PIEF-GA-2011-300062 of the European Commission and the Distinguished Scientist Fellowship Program of the King Saud University (Saudi Arabia), is gratefully acknowledged. ; Merigó -Lindahl, JM.; Gil-Lafuente, AM.; Yu, D.; Llopis Albert, C. (2018). Fuzzy decision making in complex frameworks with generalized aggregation operators. Applied Soft Computing. 68:314-321. https://doi.org/10.1016/j.asoc.2018.04.002 ; S ; 314 ; 321 ; 68

Objeto: Conocer cómo la aplicación de políticas medioambientales facilita la identificación de costes ocultos y su posterior reacción. Además tratamos de determinar si éstos tienen relación con las distintas estrategias medioambientales empleadas. Diseño/metodología: Estudio empírico realizado mediante una encuesta telefónica a toda España en 2012, con el objetivo de disponer de una muestra lo suficientemente representativa. El retorno fue del 15%, obteniendo una muestra valida de 141 empresas de las 943 empresas contactadas. Aportaciones y resultados: Se demuestra la relación entre el comportamiento de los costes, conocimiento de los desconocidos y ocultos con las estrategias medioambientales. Limitaciones: Disponer de una mayor muestra que permitiera obtener resultados relacionados con el tipo de sector y verificar el resultado por comunidades autónomas. Implicaciones prácticas: Las organizaciones pueden tomar conciencia de cuál es la reacción de los costes en función de su actuación en el campo medioambiental. Valor añadido: Las políticas medioambientales en el campo de la RSC facilitan la detección de costes desconocidos u ocultos, permitiendo su evaluación y la toma de decisiones al respecto. Las mejoras obtenidas pueden revertir en la sociedad gracias al desarrollo de políticas medioambientales y suponen una ventaja competitiva para la empresa. ; Purpose: To know how the application of environmental politicies facilitates the identification of unknown costs and their next reaction. Moreover we try to determine, if these costs have a connection with the different environmental strategies, which are used. Design/methodology/approach: An empiric study was done through a telephonic survey all over Spain in 2012. The idea was to obtain a representative sample. From 943 companies, the survey was answered by 141 of them. Findings and Originality/value: It is shown the relationship between the costs behavior, knowledge of the unknown and hidden costs with the environmental strategies. Research limitations/implications: To dispose a bigger sample, this allowed us to obtain results in relationship with sectors type and to verify the result for regions. Practical implications: The organizations can be aware of costs reaction, depending on their action in the environmental area. Originality/value: Environmental politicies in the CSR field facilitate unknown or hidden costs detection and they allow their evaluation and the decisions about them. The obtained improvements can revert to the society due to the development of environmental politicies and they offer a competitive advantage for the company. ; Peer Reviewed

Objeto: Conocer cómo la aplicación de políticas medioambientales facilita la identificación de costes ocultos y su posterior reacción. Además tratamos de determinar si éstos tienen relación con las distintas estrategias medioambientales empleadas. Diseño/metodología: Estudio empírico realizado mediante una encuesta telefónica a toda España en 2012, con el objetivo de disponer de una muestra lo suficientemente representativa. El retorno fue del 15%, obteniendo una muestra valida de 141 empresas de las 943 empresas contactadas. Aportaciones y resultados: Se demuestra la relación entre el comportamiento de los costes, conocimiento de los desconocidos y ocultos con las estrategias medioambientales. Limitaciones: Disponer de una mayor muestra que permitiera obtener resultados relacionados con el tipo de sector y verificar el resultado por comunidades autónomas. Implicaciones prácticas: Las organizaciones pueden tomar conciencia de cuál es la reacción de los costes en función de su actuación en el campo medioambiental. Valor añadido: Las políticas medioambientales en el campo de la RSC facilitan la detección de costes desconocidos u ocultos, permitiendo su evaluación y la toma de decisiones al respecto. Las mejoras obtenidas pueden revertir en la sociedad gracias al desarrollo de políticas medioambientales y suponen una ventaja competitiva para la empresa. ; Purpose: To know how the application of environmental politicies facilitates the identification of unknown costs and their next reaction. Moreover we try to determine, if these costs have a connection with the different environmental strategies, which are used. Design/methodology/approach: An empiric study was done through a telephonic survey all over Spain in 2012. The idea was to obtain a representative sample. From 943 companies, the survey was answered by 141 of them. Findings and Originality/value: It is shown the relationship between the costs behavior, knowledge of the unknown and hidden costs with the environmental strategies. Research limitations/implications: To dispose a bigger sample, this allowed us to obtain results in relationship with sectors type and to verify the result for regions. Practical implications: The organizations can be aware of costs reaction, depending on their action in the environmental area. Originality/value: Environmental politicies in the CSR field facilitate unknown or hidden costs detection and they allow their evaluation and the decisions about them. The obtained improvements can revert to the society due to the development of environmental politicies and they offer a competitive advantage for the company. ; Peer Reviewed