Search results

PurposeThe article aims to investigate how washing practices focused on appeasing sceptics of diversity work in for-profit organizations play out in corporate online communication of diversity and inclusion efforts, and how these enable communication to a wide audience that includes social equity advocates.Design/methodology/approachOnline corporate communication data of diversity and inclusion themes were compiled from the websites of eight Swedish-based multinational corporations. The data included content from the companies' official websites and annual reports and sustainability reports as well as diversity and inclusion-themed blog posts. A thematic analysis was conducted on the website content.FindingsThe study showcases how tensions between conflicting external demands are navigated by keeping the communication open to several interpretations and thereby achieving multivocality. In the studied corporate texts on diversity and inclusion, this is achieved by alternating between elements catering to a business case audience and those that appeal to a social justice audience, with some procedures managing to appease both audiences at the same time.Originality/valueThe article complements previously described forms of washing by introducing an additional type of washing – business case washing – an articulation of the business case rhetoric that characterizes the diversity management discourse. While much has been written about washing to satisfy advocates of social change and equity, washing to appease shareholders and boardroom members, who are focused on profit and economic growth, has received less attention. The article suggests that online corporate communication on diversity and inclusion, by appeasing diverse audiences, can be seen as aspirational talk.

Previous studies of flexibilisation through employer-controlled flexible scheduling and off-site isolated work have shown how such practices have detrimental effects on workers' wellbeing. This qualitative study, set in Swedish retail, adds to previous findings by showing how flexible scheduling practices that include irregular variation of work hours and headcount have consequences also for worker interaction in the workplace. Even on-site work can be experienced as isolating if workers are 'spread too thin' in efforts to reduce labour costs. Set in two different retail settings, the study demonstrates and discusses how inter-employee competition and co-dependency are created, respectively. The authors also discuss how the flexibilisation described in this study reduced possibilities for face-to-face meetings and communication between co-workers, between workers and managers, and between workers and union representatives. Finally, it is discussed how the kind of flexibilisation described in this study coincides with defeatism and barriers to collective voice as well as action.

The pandemic spread of COVID-19 grew inexorably to be the main topic of global news after it was first identified in 2019 in China. This article analyzes how heads of state and heads of government in Germany, Italy, Spain, and Sweden framed the problems and solutions to the spread of the virus during the pandemic's initial phase. A Foucauldian-inspired method of problematization guides the narrative analysis, complemented by governmentality, risk communication, and taskscape theories. The results of the analysis show how the individual is conceptualized as a central actor and whose practices are framed as crucial to overcoming the crisis. Through invoking a sense of responsibility, sacrifice, and current life during the pandemic as a difficult time, the speeches allude to how people through changed behavior can/sould, contribute to the greater good. The individual is positioned as a key cause of, and solution to the problem; however, construing the individual as an indispensable actor to overcoming the crisis also means that the individual is laid open for reprehension. To facilitate the spread of the containment message and to support individual understanding of overt risk, the four countries' leadership also augment their conceptualization of the crisis with ideas of national identity to inspire the individual to contribute to the 'battle' and 'defeat' of the virus. The leadership does also embrace the important role of the national government in controlling the outbreak and the role of science, and trust in science, are also emphasized. The speeches analyzed in this paper can be understood as governance technologies; the spatial disciplining and self-governance demanded by the regimes create subject positions for individuals or groups. A debate on the rights and responsibilities of the citizen is another aspect that comes to the fore, considering how the containment strategies in all four countries proclaim the individual as a core agent in circumscribing the virus, and hence the individual's activities as ...