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In Stockholm in January of 1945, an assembly of Swedish diplomats and businessmen initiated an organization that was to improve the country's reputation abroad. The new, semi-governmental Swedish Institute was charged with explaining Sweden's policy of neutrality during the war, with encouraging peace-building, and with promoting foreign trade in the new international world order. Original and insightful, this account analyzes the policies, funding, and national narratives of the Swedish Institute. Providing a historical perspective on the politics of Swedish propaganda and explaining how idea

This article analyzes how the public relations of multinational companies was affected by the double impact of decolonization and spread of television during the 1960s. It contributes to recent theoretical conceptualizations of corporate social responsibility by adding the dimension of home country stakeholders and the border-crossing character of corporate responsibility. The analysis deals with the changing media representations in Sweden of Swedish-owned firms in Liberia and South Africa before, during, and after what has been called the "postcolonial moment" (1960–1963). In its wake, Swedish industrialists faced a new policy problem: firms in overseas markets were no longer expected to do only what was legal in the host country but also what was considered right in their home country. The analysis follows the debates concerning this issue of corporateinternationalresponsibility throughout the 1960s, and how national business organizations and executives in firms such as the Liberian-American-Swedish Mining Company publicly sought to defend the role of Swedish foreign direct investment in Africa. The business community developed various public relations strategies to engage with its critics, professionalized their media relations, and organized international study tours for unions and politicians.

While recent scholarship has highlighted how participating countries at the interwar world's fairs competed by displaying ideological versions of modernity, the alternative national projections of smaller states have received less attention. This study of the Swedish national pavilions from Brussels 1935 via Paris 1937 to New York 1939 analyses how a loose but well-connected network of communicators over the course of three fairs responded to, and used, the evolving trends at these international mega-events. In the threatening international atmosphere of the late 1930s, the network convinced the Swedish government to seize the opportunities opened up by the crises of capitalism and democracy. The 1937 and 1939 pavilions showcased Sweden at the world's fairs as an example of the successful handling of economic and socio-political crisis, and the experience had a formative impact on the post-war institutionalisation of Swedish cultural diplomacy.

While recent scholarship has highlighted how participating countries at the interwar world's fairs competed by displaying ideological versions of modernity, the alternative national projections of smaller states have received less attention. This study of the Swedish national pavilions from Brussels 1935 via Paris 1937 to New York 1939 analyses how a loose but well-connected network of communicators over the course of three fairs responded to, and used, the evolving trends at these international mega-events. In the threatening international atmosphere of the late 1930s, the network convinced the Swedish government to seize the opportunities opened up by the crises of capitalism and democracy. The 1937 and 1939 pavilions showcased Sweden at the world's fairs as an example of the successful handling of economic and socio-political crisis, and the experience had a formative impact on the post-war institutionalisation of Swedish cultural diplomacy.

While recent scholarship has highlighted how participating countries at the interwar world's fairs competed by displaying ideological versions of modernity, the alternative national projections of smaller states have received less attention. This study of the Swedish national pavilions from Brussels 1935 via Paris 1937 to New York 1939 analyses how a loose but well-connected network of communicators over the course of three fairs responded to, and used, the evolving trends at these international mega-events. In the threatening international atmosphere of the late 1930s, the network convinced the Swedish government to seize the opportunities opened up by the crises of capitalism and democracy. The 1937 and 1939 pavilions showcased Sweden at the world's fairs as an example of the successful handling of economic and socio-political crisis, and the experience had a formative impact on the post-war institutionalisation of Swedish cultural diplomacy.

Preliminary Material /Louis Clerc , Nikolas Glover and Paul Jordan -- Representing the Small States of Northern Europe: Between Imagined and Imaged Communities /Louis Clerc and Nikolas Glover -- The Nationalisation of Swedish Enlightenment Activities Abroad: Civil Society Actors and Their Impact on State Politics /Andreas Åkerlund -- Open Diplomacy and Minority Rights: The League of Nations and Lithuania's International Image in the Early 1920s /Chiara Tessaris -- Countering "The Obtuse Arguments of the Bolsheviks": Estonian Information Work in Sweden, the United States and Britain, 1940–1944 /Kaarel Piirimäe -- The Office for Cultural Relations: Representing Norway in the Post-War Period /Svein Ivar Angell -- A Public Diplomacy Entrepreneur: Danish Ambassador Bodil Begtrup in Iceland, Switzerland and Portugal, 1949–1973 /Kristine Kjærsgaard -- A Total Image Deconstructed: The Corporate Analogy and the Legitimacy of Promoting Sweden Abroad in the 1960s /Nikolas Glover -- "Gaining Recognition and Understanding on her own terms": The Bureaucracy of Finland's Image Policy, 1948–66 /Louis Clerc -- American Mirrors and Swedish Self-Portraits: US Images of Sweden and Swedish Public Diplomacy in the USA in the 1970s and 80s /Carl Marklund -- Diplomacy and Diasporas, Self-Perceptions and Representations: Baltic Attempts to Promote Independence, 1989–1991 /Una Bergmane -- Walking in Singing: Brand Estonia, the Eurovision Song Contest and Estonia's Self-Proclaimed Return to Europe, 2001–2002 /Paul Jordan -- Public Diplomacy vs Nation Branding:The Case of Denmark after the Cartoon Crisis /Mads Mordhorst -- Benevolent Assistance and Cognitive Colonisation: Nordic Involvement with the Baltic States since the 1990s /Kazimierz Musiał -- Small-State Identities: Promotions Past and Present /Christopher Browning -- Bibliography /Louis Clerc , Nikolas Glover and Paul Jordan -- Name Index /Louis Clerc , Nikolas Glover and Paul Jordan -- Subject Index /Louis Clerc , Nikolas Glover and Paul Jordan.