Suchergebnisse

Purpose
This study aims to identify the nature of the characteristics and the social results of partnerships established between nongovernmental organizations (NGOs) and the company.


Design/methodology/approach
This research is a qualitative collective case study. Data were collected through 12 interviews and analyzed through the content analysis technique.


Findings
The findings indicate that in the first case, the partnership is driven by the company's interest in qualifying its supplier, facing a relational identity orientation, establishing philanthropic relationships. In the second case, the search for social legitimacy is evident, in the face of a collectivist identity orientation, in which Petro establishes a relationship of a transactional nature. Thus, the differential in intersectoral collaboration lies in the interaction among company, NGO and cooperatives. The results also show that the dialogue proximity between companies and civil society have a strong relationship with social results for the local communities.


Social implications
This study reveals the need to broaden the understanding of the social results of social partnerships to local communities.


Originality/value
The nature of the relationship among state, companies, NGOs and local communities in developing countries are different from developed countries. In the first case, companies are called to assume state's role in improving quality of life and income generation.