Comparison of Iberian Peninsula official tourism websites
An official website is a key component for tourist's decision-making processes. Official websites transmit confidence to the user, since they are managed by government entities. It is important that they are of quality with regard to the contents available, but also with respect to other aspects such as efficiency, functionality and usability. Although, it is difficult to make a systematic and complete evaluation on websites, they are of quality due to their diversity of functionalities, which make them complex to analyses. Many studies have proposed new website evaluation frameworks and criteria. The main objective of this paper is to analyse Portugal and Spain tourism official websites, using one model to evaluate tourism websites and a qualitative method approach in order to assess the quality of the respective websites and to identify possible improvements. ; UNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. UID/GES/4752/2019. ; info:eu-repo/semantics/publishedVersion