Suchergebnisse

Despite the fact that political debates are increasingly common at all levels of government, relatively little work investigates the content of non-presidential debates (and work on primary debates is even less common). This study breaks new ground by analyzing four non-presidential primary debates. Two Democratic gubernatorial debates, one Republican U.S. Senate debate, and one Republican U.S. House debate were content analyzed using the framework of the functional theory of political campaign discourse. Overall, these debates were mainly positive, with 71% acclaims, 22% attacks, and 7% defenses. The Democratic (and gubernatorial) debates had more attacks and defenses and fewer defenses than the Republican (congressional) debates. Overall, these campaign messages focused more on policy (60%) than character (40%). The Democratic (gubernatorial) debates emphasized policy even more (65% to 55%), and character less (35% to 45%), than the Republican (congressional) debates.

News coverage of political campaigns is very important to the political campaign process. Some voters pay little attention to debates or other sources of information about the candidates and their policies. The news is one important source of this information. Newspapers can also supplement and reinforce the information possessed by voters who do attend to campaign messages. This study content analyzed news coverage of the 2008 general election presidential campaign (New York Times, Washington Post, USA Today). Horse race coverage was most common topic (45%), followed by themes about character (32%), and policy (23%). The tone of newspaper coverage was more positive (51%) than negative (39%; 9% of themes reported the candidates' defenses).

This study investigates the nature of presidential announcement speeches, messages that introduce the current crop of contenders for the White House to voters and the news media. Announcement speeches are typically voters' initial exposure to these politicians as candidates for the White House. Seventy-five presidential announcement speeches from 1960 through 2004 were analyzed with the Functional Theory of Campaign Discourse. Acclaims were over three times as common as attacks; defenses were quite rare. Republicans and winners were more positive than Democrats or losers. These speeches were evenly split between policy and character. Democrats discussed policy more, and character less, than Republicans. Candidates emphasized issues owned by their political party more than candidates from the opposing party.

President George W. Bush was completing his second (and final) term in office and Vice President Dick Cheney decided not to run for president. Thus, the 2008 American presidential primary is the first "open" campaign (with no sitting president or vice president competing) since 1952 with highly competitive primaries for both major political parties. This study uses content analysis to investigate news coverage (national newspapers, network television news, and local newspapers) of the 2008 American presidential primary campaign. Most themes in the news concerned the horse race (66%) with somewhat more emphasis on the candidates' character (18%) than their policy proposals (15%). The most common topics of horse race comments were campaign strategy (24%), campaign events (19%), polls (17%), and predictions (12%). More news comments were positive (62%) than negative (32%) with few comments about the candidate's defenses (7%). Most comments were unattributed (statements by journalists: 66%); candidates were quoted or paraphrased in about one in five comments; the remaining comments were from supporters (8%) or others (7%).