Suchergebnisse

Part I. Understanding business cultures around the world -- 1. Language and communication -- 2. Social organization -- 3. Contexting and face-saving -- 4. The impact of technology and the environment -- 5. Power, influence, and authority -- 6. Concepts of time -- 7. Body language and non-verbal communication -- Part II. Managing business in a global environment -- 8. Restoring trust in business and understanding international business ethics -- 9. Managing people globally: managing executives on global assignment -- 10. Dealing with culture shock -- 11. Working globally without leaving your desk -- 12. Marketing and negotiating transnationally -- 13. Impact of global growth, BRICS and the Next 11 -- Part III. Understanding and working in specific cultures: country analysis and planning for an overseas assignment -- 14. Working in the United States, and with Americans -- 15. China, India, and the Pacific Rim -- 16. European Union, Europe, and the Former Soviet Union -- 17. South America: and NAFTA -- 18. The Middle East and Africa -- Further reading -- Index

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.

This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Responsibility, and non-violent stakeholder protest in the Niger Delta.

Every day corporate communications professionals face important social, political and economics issues. They are also faced with the challenge of keeping pace with rapid change and of communicating and building reputation. This ebook contains papers presented at the 2005 Corporate Communication Institute Conference at Wroxton College, UK

"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"--