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Social Roots traces the history of a fundamental economicshift that is underway. The shift is rooted in virtualization,a key innovation factor, but when combined with influencenetworks, the significance becomes transformative. The combinedpower of these dimensions is creating a new economicparadigm based on return on collaboration metrics rooted insocial capital theory.Inside is the story of the near magical transformation, writtenspecifically so we do not forget the significance of thisdecade of leadership in the influence economy. Many of the storiesin the first part of Social Roots are abou

Traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. The genesis of this rich transformation is driven by collaboration and social media approaches that began in 2003. Over the next decade, more social engagement tools were added to the growing arsenal of collaborative platforms, many of which continue to change and evolve today. Independently these companies created new ways to perform individual tasks; collectively they change the way we do business. And all of this rapid innovation has occurred in a decade. For some it is hard to believe how much the world has changed in just 10 years. Social Roots is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social Roots are about organizations that took the opportunity to experiment and experience the power of social networking approaches to conducting business; and social innovators striving to make the world a better place. Their contributions to creating the influence economy are numerous, and their story of how they achieved success creates a tapestry of insight.

Despite several false starts, the concept of virtual business is finally coming to fruition. A melding of four critical enablers drives this new reality: social technology, visionary leadership, an increasing recognition of the value of a collaboration culture, plus virtual worlds. This so-called TLC+V (technology, leadership, collaboration, and the virtual) of virtual business has suddenly combined to create exciting and uncharted business opportunities waiting to be harnessed. This book examines four virtual business strategies that are showing unprecedented opportunity. The "any place, any time" strategy focuses on providing high quality service 24/7 by ignoring traditional geographic challenges. The "people know best" strategy harnesses the power of everyday people to create value. The "everyone has a stake" strategy considers the stakeholder view of the organization and guides leaders in tapping this vast store of wisdom. Finally, the "real in the virtual world" strategy offers incredible opportunity for real businesses to sell their wares in the virtual world. Throughout the book, we present a collection of best practices derived from our case studies of real virtual business successes.