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Intertextuality 2.0 bridges the gap between linguistic research on intertextuality and research on metadiscourse through a case study analysis of online discussion boards about weight loss. This book examines how people use linguistic strategies such as repeating or paraphrasing others' words with multimodal resources like emojis and GIFs in online discussion boards focused on weight loss support to create intertextuality - or connections between texts, interactions, and other creations that facilitate meaning-making. These strategies allow posters to engage in metadiscourse, or communication about language and communication. By applying the perspective of metadiscourse in a study of intertextuality, Gordon offers important new insights into why intertextuality occurs and what it accomplishes: it helps people manage the challenges of communication.

Instead of viewing the 'observer's paradox' or the presence of 'tape-affected speech' as a methodological problem that spoils 'natural' data, in this article, I advocate exploring the opportunities that a recorder offers to research study participants, and the insights tape-affected speech gives to researchers. In my discourse analysis of the week-long self-audio-recorded discourse of members of four American families, I draw on the notions of 'frame' and 'footing' to uncover the various ways the recorder is conceptualized and oriented to in interaction—as an object and a person, and in literal and playful ways—and demonstrate how participants use the recorder as a resource for identity work in interaction. Analysis reveals how recording shapes the interactions that constitute 'data' and how study participants manipulate the presence of the recorder to display identities.

Abstract
Analyzing 20 comments posted in response to YouTube videos wherein two Asian American young women share their
"lunchbox moment" stories, or first-person past-oriented accounts of how their (white) classmates at school reacted negatively to
food that they brought from home for lunch, we demonstrate how posters collaboratively transform individual offline experiences of
marginalization and difference into online moments of inclusion, solidarity, and shared identity. Integrating research on "second
stories" (Sacks 1992), "story rounds" (Tannen
2005), online storytelling (Page 2011, 2018), and online-offline interconnections (e.g., Bolander and Locher
2020), we show how commenters of diverse backgrounds accomplish "adequation" (Bucholtz
and Hall 2005) between their different minority identities in how they convey their own lunchbox moment stories. By
using metadiscursive terms (e.g., "story"), "constructed dialogue" (Tannen 2007),
ethnic category mentions, heritage languages, familiar address terms (e.g., first name), and emojis, YouTube posters create
inclusion online and across cultural, ethnic, and spaciotemporal lines.

Intro -- Contents -- Acknowledgments -- Introduction: Reframing Motherhood: Factoring in Consumption and Privilege - Anne Teresa Demo -- 1. The Golden Egg: The Business of Making Mothers through Egg Donation - Charlotte Kroløkke -- 2. Race(ing) to the Baby Market: The Political Economy of Overcoming Infertility - K. Animashaun Ducre -- 3. A Baby "Made in India": Motherhood, Consumerism, and Privilege in Transnational Surrogacy - Karen Hvidtfeldt Madsen -- 4. "We Were Introduced to Foods I Never Even Heard of": Parents as Consumers on Reality Television - Cynthia Gordon -- 5. Cultivating Community within the Commercial Marketplace: Blurred Boundaries in the "Mommy" Blogosphere - Jennifer L. Borda -- 6. Mompreneurs: Homemade Organic Baby Food and the Commodification of Intensive Mothering - Kara N. Dillard -- 7. Maternal Crime in a Cathedral of Consumption - Sara Hayden -- 8. "Don't Worry, Mama Will Fix It!": Playing with the Mama Myth in Video Games - Shira Chess -- 9. Motherhood and the Necessity of Invention: The Possibilities of Play in a Culture of Consumption - Christine Harold -- 10. Choosing to Consume: Race, Education, and the School Voucher Debate - Lisa A. Flores -- Suggested Readings -- Contributors -- Index.