Suchergebnisse

As Generation Z transitions into adulthood, communication, technology, commerce, education, politics, health, travel, and work have become increasingly globalized. But, most studies about Generation Z have been conducted independently by researchers in various countries regarding their specific populations. While this is useful from a national perspective, these studies typically employ different methodologies, survey questions, and even timing, making it challenging to compare data across geographic and cultural boundaries. More so, it becomes challenging to gain an understanding of the global Generation Z cohort. Gen Z Around the World, however, incorporates research from eighty-one countries to provide a holistic view of Generation Z. The researchers present chapters on everything ranging from communication, happiness, and learning styles to emotional wellbeing, career values, and social change. Learning about Generation Z from a worldwide perspective can expand our understanding to better work with, engage with, supervise, and educate young people in every corner of the globe.

Cover; Half Title; Title; Copyright; Dedication; Contents; Authors; Preface; Introduction; Understanding generations; 1 Who came before Z?; The G.I. Generation: Black Thursday, battlefields, and the suburbs; The Silent Generation: Crisis to caution; Baby Boomers: Economic prosperity, protests, and "peace and love"; Generation X: I want my MTV and family time; Millennials: The socially connected industry disruptors; 2 Reflection on a century; Why look at the G.I. Generation and Generation Z?; The political climate of G.I. and Z; The economic landscape of G.I. and Z.

No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.