Suchergebnisse

Abstract
Nature affords transformations to consumers' social, embodied, and temporal experiences. Yet, consumer research has yet to consider how wild species contribute to and are affected by experiential consumption in nature. With data from an ethnography of fly fishing, we theorize human-fish interactions as interspecies encounters in contact zones. Our findings explain how these encounters are established, engendering processes of interspecies becoming that transform both species. We discuss how these transformations are ordered by power relationships that classify roles for entities enrolled in consumption assemblages. Often, humans exert power over other living entities by classifying them as resources for consumption. Yet we also discover more reciprocal expressions of power between humans and other species. With consumption as a major contributor to the decline of wild species populations, we discuss theoretical and practical implications of our work that are intended to stimulate further research.

AbstractThis research directs our attention to the dynamics surrounding the changing cultural understanding of the place we call home. Traditionally, the home is regarded as a place of singularization that is to be aligned with the homeowner's unique identity. This traditional meaning has come to be confronted with a contradictory understanding of the home as a marketplace asset. Homeowners come to experience a market-reflected gaze that shuns singularization while driving homeowners to exhibit expertise in aligning their homes with marketplace standards. Professionalization of the home, through marketplace expertise and standardization, discourages personalization, leading to an experience of disorientation with the place of home. In this ethnography of the home renovation marketplace, we build on the concept of 'dysplacement' whereby this contradictory cultural understanding of the home disrupts the homeowner's ability to achieve implacement. The concept of dysplacement and the corresponding place disorientation experience has the potential to enrich our theoretical understanding of place by integrating the cultural meaning of place as a domain with marketplace dynamics and individual consumer practices surrounding place.