Suchergebnisse

Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Media management and information management are the most important activities of the political public relations. These activities are frequently connected with non-ethical communication, whose aim is media manipulation and manipulation of the public. Media manipulation is well known as communication spin. These activities are created by government and political communication specialists, referred to as spin doctors. The paper analyzes several spin techniques of the government PR. Although there are signs of manipulation, political PR specialists claim that it is "acceptable" communication that is in the "interest" of the organization and the public.

U radu se pokušava istražiti učestalost konceptualnih metafora u političkome diskursu u poslijedejtonskome razdoblju u Bosni i Hercegovini, pokazati kako se političari koriste metaforama kako bi uvjerili ciljani "auditorij" u ispravnost svojih stavova, ideja, postupaka i namjera te ispitati je li konceptualna metafora uistinu najčešća i najsnažnija vrsta metafora u političkome diskursu. Drugim riječima, nastojat će se dokazati da je metafora vrlo živa u svakodnevnome govoru te da ima iznimno važnu ulogu u konceptualizaciji svijeta koji nas okružuje, dok političarima služi za uvjeravanje i propagandu u političkome retoričkom jeziku. Istraživanje je usmjereno na razdoblje žustrih rasprava o tzv. Travanjskome paketu ustavnih promjena – ožujak – travanj 2006. godine. ; The paper aims to explore frequency of conceptual metaphors in political discourse of the post-Dayton era in Bosnia and Herzegovina, prove that politicians use metaphors to convince the target "auditorium" that their views, ideas, procedures and acts are correct and check if conceptual metaphor is really the most often and the most powerful type of metaphor used in the political discourse. In other words the paper will try to prove that metaphor is present in everyday speech and that it has a very important role in conceptualization of the world around us, while politicians use it for convincing and propaganda in political rhetorical language. The research covers period characterized by intense discussions about the so-called April package of constitutional changes – March-April 2006.