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From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives

From extreme weather to infectious disease, disasters now arrive in ever more rapid succession, combining with and compounding one another with increasing complexity and potential for crisis. In this context I suggest a particularly important site for analysis and intervention: the chronic lack of affordable housing and broader processes of exclusion now prevalent in cities around the world. These dynamics, I argue, help drive increasing movement to and development in interface zones between urban, rural, and undeveloped areas. In so doing, they also are implicated in a range of "exurban disasters", including wildfires and infectious disease, and in the broader crises these disasters generate for vulnerable populations. The article develops this relational argument across three moments. First, I posit contemporary dynamics of housing crisis and urban exclusion, which prevent people from finding adequate shelter in cities, as key drivers of displacement and settlement across various framings of urban interface zones — from the Wildlands Urban Interface [WUI] to the peri-urban fringe. I then explore how the increasingly forced settlement in these zones — themselves destabilized by prior processes of settler colonialism, neoliberal land-use planning, and climate change — contribute to both environmental and health related disasters. Here I focus on two contemporary cases: catastrophic wildfire in the WUI of California, and the emergence of zoonotic diseases like COVID-19 in peri-urban regions of China. Finally, with a focus on California, I explore how, once health and environmental disasters land and combine within a single location, inadequate housing increases the likelihood of multiple forms of exposure and susceptibility — e.g. to toxic smoke, respiratory ailments, and COVID. In conclusion, I argue for increased focus on the role of housing crises and urban exclusion in both the origins and outcomes of disaster. More scholarly and political work is needed that bridges city and hinterland, linking disaster research to critical approaches in housing studies and urban political ecology, together with wildfire ecology, epidemiology, and environmental stewardship.

This article analyzes prevalent forms of sustainability discourse in California and around the world: eco-oriented sustainabilities, vernacular sustainabilities, justice-oriented sustainabilities, and market-oriented sustainabilities. It sketches the history of these discourses, argues that the meaning of sustainability depends on whose sustainability is being discussed, and lays out a framework for critical sustainability studies.

This article investigates the branding of New York's World Trade Center, and the city itself, as both financial center and entertainment destination between the 1960s and 1990s. After addressing the symbolic as well as material damage caused by the terrorist attacks of September 11th, the article traces the history behind the towers' design and ultimate use in marketing. It first examines the early motivations behind the project, and the forces leading to its controversial construction in the 1960s–70s. Then, in the wake of the city's 1975 fiscal crisis, the Twin Towers and Downtown skyline were branded through campaigns like 'I ♡ NY' to represent a resurgent, global New York. With the recession of 1989–92, and the scaling back of public‐sector marketing, this new brand was used by a host of private‐sector media and marketing firms then establishing global headquarters in New York. In the current period, the site of the towers, and the city as a whole, are being 're‐branded' as a patriotic destination. Building on content analysis and archival research, the article critically analyzes how such marketing became central to New York City's overall economic development strategy.Cet article étudie la stratégie de marque qui a étiqueté le World Trade Center de New York et la ville elle‐mäme, en tant que centre financier et destination de loisirs des années 1960 à 1990. Après avoir traité les préjudices symboliques et matériels liés aux attaques terroristes du 11 septembre, l'article retrace l'histoire de la conception des tours et leur exträme utilisation en marketing. Il examine d'abord les premières motivations du projet et les forces qui ont conduità sa construction controversée dans les années 1960–70. Suite à la crise fiscale de la ville en 1975, les Tours jumelles et la silhouette des immeubles du centre ont ensuite été choisies dans le cadre de campagnes comme 'I ♡ NY' (J'aime New York) afin de représenter un New York ressuscité et mondialisé. Après la récession de 1989–92, et la réduction du marketing public, cette nouvelle 'étiquette' a servi à une foule d'entreprises privées de médias et marketing qui ont alors installé leur siège international à New York. Actuellement, le site des tours, et la ville dans son ensemble, sont en train d'ätre 'ré‐étiquetés' comme destination patriotique. A partir d'une analyse de contenu et de recherches d'archives, l'article scrute la façon dont ce marketing est devenu essentiel à la stratégie de développement économique globale de la ville de New York.

The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries. Using New York Magazine, Atlanta Magazine, and Los Angeles Magazine as examples, the author shows how these "branded cities" changed over time, discursively reflecting and contributing to the socioeconomic restructuring of their namesake cities and the formation of a new urban middle-class niche market.

The street labor movement / Kathleen Dunn -- Day labor agencies and the logic and landscape of neoliberal poverty management / Gretchen Purser -- Economic development for whom? : retail, neoliberal urbanism, and the "Fight for 15" / Stephanie Luce and Penny Lewis -- Context, coalitions, and organizing : immigrant labor rights advocacy in San Francisco and Houston / Els de Graauw and Shannon Gleeson -- A bridge too far : industrial gentrification and the dynamics of sacrifice in New York City / Melissa Checker -- Radical ruptures : crisis organizing and the spatial politics of uneven redevelopment / Miriam Greenberg -- The other low-carbon protagonists : poor people's movements and climate politics in a global city / Daniel Aldana Cohen -- The space of speech / Lize Mogel -- Spatial politics and urban borders : a study of Buenos Aires / Alejandro Grimson -- From workers in the city to workers cities? / Andrew Herod

Gotham and Greenberg contend that New York and New Orleans have emerged as paradigmatic crisis cities, representing a free-market approach to post-disaster redevelopment that is increasingly dominant for crisis-stricken cities around the world. Crisis Cities questions the widespread narrative of resilience and reveals the uneven and contradictory effects of redevelopment activities in the two cities.

This volume blends critical theoretical insight with a historically grounded comparative study to examine the form, trajectory, and contradictions of redevelopment efforts following the 9/11 and Hurricane Katrina disasters. Based on years of research in the two cities, Gotham and Greenberg contend that New York and New Orleans have emerged as paradigmatic crisis cities, representing a free-market approach to post-disaster redevelopment that is increasingly dominant for crisis-stricken cities around the world.