POLITICAL MARKETING. THEORY AND CONCEPTS
In: Politologicky Casopis, Band 21, Heft 2, S. 151-152
5 Ergebnisse
Sortierung:
In: Politologicky Casopis, Band 21, Heft 2, S. 151-152
In: Political Campaigning and Communication Ser.
In: Politologicky Casopis, Band 20, Heft 4, S. 392-418
Research on political speeches is often done in countries with strong presidential powers, typically in the USA. However, political speeches by presidents are also a critical method of influencing public opinion in the Czech Republic. Therefore this article is focused on the analysis of speeches of the former President of the Czech Republic, Vaclav Klaus. Our research is based on a combination of quantitative and qualitative content analysis of Klaus' speeches (thematic units are used as the unit of analysis) found on his website (www.klaus.cz) in the period from 1995 to the end of his presidency, March 2013 (N = 470). We aim to identify the changing structure of political issues in Klaus' speeches and changes in Klaus' position on those issues, and to uncover any characteristic features of his speeches (the use of personal pronouns, the role of the speaker, the tone of the speech, etc.). Adapted from the source document.
In: Politologický časopis, Band 20, Heft 4, S. 392-418
ISSN: 1211-3247
In: Politics, Media and Political Communication Ser.
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Tables -- Contributors -- Foreword -- Introduction: Political communication, governance and rhetoric in times of crisis -- Case Studies -- Chapter 1 World Health Organisation: The challenges of providing global leadership -- Chapter 2 China: Diversion, ingratiation and victimisation -- Chapter 3 Japan: New directions for digital Japan -- Chapter 4 South Korea: No shutdown, no lockdown -- Chapter 5 The United States: Politics versus science? -- Chapter 6 The EU: The story of a tragic hero and the 27 dwarfs -- Chapter 7 France: An unpopular government facing an unprecedented crisis -- Chapter 8 Australia: A triumph of sorts -- Chapter 9 Germany: Between a patchwork and best-practice -- Chapter 10 India: A spectacle of mismanagement -- Chapter 11 Italy: The frontrunner of the Western countries in an unexpected crisis -- Chapter 12 Spain: Managing the uncertain while facing economic collapse -- Chapter 13 Sweden: Lone hero or stubborn outlier? -- Chapter 14 The UK: From consensus to confusion -- Chapter 15 Egypt: Emotive speech masks a complicated reality -- Chapter 16 Russia: A glass wall -- Chapter 17 Austria: A ski resort as the virus slingshot of Europe -- Chapter 18 Iran: Disciplinary strategies and governmental campaigning -- Chapter 19 Brazil: More than just a little flu -- Chapter 20 Norway: From strict measures to pragmatic flexibility -- Chapter 21 Iceland: No lockdown and experts at the forefront -- Chapter 22 Ireland: Solid swansong from caretaker government -- Chapter 23 The Czech Republic: Self-proclaimed role models -- Chapter 24 Hungary: Illiberal crisis management -- Chapter 25 Poland: Protecting the nation while struggling to maintain power -- Chapter 26 Ghana: Political expediency or competent leadership?.